Reed Exhibitions unveiled seven event launches in 2018 across five cities, including Manhattan, Brooklyn, Philadelphia, Orlando and Santa Monica.
The events are a combination of B2B and B2C. Some are in collaboration with leading media brands, some are geo-clones of RX global brands and others are value chain extensions of existing RX events.
VISIT Milwaukee has launched a new website designed to redefine the city’s image for visitors and capture the spirit of Milwaukee’s people, neighborhoods, events and attractions, while driving visitation to the region.
The best events transcend engaging the audience – they make the subject matter and entire experience come alive.
The Reno-Sparks Convention & Visitors Authority (RSCVA) Board of Directors has appointed global entertainment and convention venue management company, SMG, to oversee operations at Reno-Sparks’ major convention and entertainment facilities.
There is a lot of noise and competition out there, which means it’s getting more and more challenging for brands to really stand out and catch the attention that they need.
Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right.
Throughout a trade show, you’ll meet a variety of potential customers and clients, but you’ll be surrounded by competition, so you’ll need to make sure that you’re able to make yourself stand out from the crowd.
Two convention cities have been busy planning new event spaces and beautification projects to attract even more group business to their respective destinations.
The City of Las Vegas and International Market Centers, owners and operators of World Market Center Las Vegas, have set their sights on developing a new 350,000 square foot Expo Center in downtown Las Vegas adjacent to the WMC.
Lance Fensterman has been promoted to president of Global ReedPOP, the rapidly growing pop culture division of Reed Exhibitions that he helped to conceive and launch.
Thanks to Lance’s vision and leadership, ReedPOP has become the leading producer of pop culture events in the world, and is the fastest-growing portfolio within Reed Exhibitions, according to company officials.
For the first time in Freeman’s 90-year history, a non-family member was named its fourth CEO – Bob Priest-Heck.
“We are focused on building our clients’ brands and helping them succeed in a dynamic environment by creating meaningful brand experiences that help build relationships and drive clear and measurable outcomes,” said Joe Popolo, CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies and Alford Media.
Robots sparring with light sabers, t-shirts printed on the spot for a good cause, genetic testing companies and lots and lots of AR and VR were just a few of the highlights at the South by Southwest (SXSW) main trade show that ran March 11-14 at the Austin (Texas) Convention Center.
