If you're going to exhibit at a trade show, then you need to bring your A game. More importantly, you need to ensure that you spend as little as you can while still making the biggest possible impression on those you meet.
From Warhol-themed terrariums to frequent flyer cocktails, the EXHIBITORLive 2018 conference and trade show inspired event and trade show marketing professionals to think about their companies’ engagement strategies in new and unexpected ways.
Held Feb. 28-March 1 at the Mandalay Bay Convention Center in Las Vegas, the 30th annual conference and expo drew about 6,000 attendees and 234 exhibitors spanning 54,992 square feet of exhibition space.
One of the most common questions I hear when talking about data and events is “I have more data than I know what to do with, now what?”
It’s true that most events are not suffering from a lack of data collection or data being generated on attendees and exhibitors. But, many event organizers and marketers are still at a loss when it comes to developing insights and action using their data.
Where to focus first?
The city of Louisville, Ky., has added another high-end brand to its growing portfolio of hotel properties, in this case, a $300 million development designed to attract larger conventions and more leisure travelers to the Derby City.
Transform USA, the conference for data, analytics and digital in events, is gearing up take place July 18 at the Newseum, a unique and interactive museum that celebrates the history of news journalism in Washington D.C.
Held annually in the U.S. and London, the one-day, invitation-only conference will focus on technology’s impact on live events and how forward-thinking show organizers can benefit from digital, data and analytics.
February wasn’t just a month to celebrate Valentine’s Day and slog through the dog days of winter in some areas of the U.S., it also was a busy time for companies to hire new employees and promote from within.
PMMI, The Association for Packaging and Processing Technologies, promoted Dave Newcorn to senior vice president, Digital & Data.
Cobo Center has launched a newly redesigned exhibitor and conference services online ordering system that provides in-house and vendor event services with a streamlined, transparent ordering process and allows customers access to their ordering history from start to finish.
“For our customers across the globe, this new software creates an online order system for Cobo event services that gives immediate information to users on order status, history and payment,” explained Claude Molinari, general manager of SMG/Cobo Center.
The Millennial audience is a subject of interest and wielder of influence for good reason. A Brookings Institution study predicts that Millennials will account for 1 in 3 American adults by 2020 and up to 75 percent of the U.S. workforce by 2025.
Elevation3D has signed a binding agreement to purchase Exhibit Fair International, Inc. (EFI), a Las Vegas-based design, production, and face-to-face marketing and trade show exhibit company.
The full-service sales, design, production offices and warehouses will be maintained in both Boston and Las Vegas and operate under the Elevation3D brand.
Tarsus Indonesia, a subsidiary of U.K.-based Tarsus Group, an international business-to-business media group with interests in exhibitions, conferences, education, publishing and online media, announced the launch of Indonesia Fintech Show 2018 (IFS 2018), scheduled for Dec. 5-7, 2018, at the Jakarta Convention Center (JCC).
The show is organized in support of the continual development of Indonesia's financial technology sector through 4 main components in the event:
