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National Trade Productions Rebrands Its NTP Events Division, Launches Awareness Campaign
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National Trade Productions has launched a rebrand of its NTP Events client exposition management division that includes a new visual component, vision and mission statement.
The intention behind the rebranding process is threefold: to distinguish NTP Events from its parent company; to develop a distinct identity that accurately reflects the importance of its client management services and to clarify the division’s corporate structure to the exhibitions and events industry, according to Christopher Harar, who took the helm as NTP Events president in February of last year.
Three Ways Event Managers Can Promote With Social Media
What marketing tools do you use to promote your events? Is social media on that list? It should be.
It doesn’t matter how familiar you and your business are with social media. Your audience is using it and that means you need to be there. Americans check their social media accounts 17 times a day. Having a presence on social media means that your potential event attendees are more likely to see your posts and promotions there.
Jonathan Morse

Jonathan Morse is the CEO and founder of Tripleseat, a web application for restaurants, hotels and unique venues.
UBM’s Tim Cobbold Talks 2017 First-half Earnings Results, Putting ‘Events First’
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Three years after UBM revealed its ‘Events First’ strategy, the company has shifted its portfolio through a series of acquisitions and the sale of PR Newswire so that now 92 percent of its profits come from the events business.
That strategy continues to pay off, with the recent release of UBM’s 2017 first-half results showing an 18-percent revenue increase to £448.4 million ($585 million), compared with the same period last year, and while events' revenue growth during the last six months was modest – 2.7 percent - the future looks bright.
