Two Cosmetic Associations Partner with in-cosmetics North America
Two leading cosmetic trade associations have been confirmed as partners for this year’s in-cosmetics exhibition in the U.S.
The Independent Cosmetic Manufacturers and Distributors Association (ICMAD) and The Personal Care Products Council (PCPC) are backing the region’s newest cosmetic ingredients event, highlighting its importance and value to the country’s booming personal care market.
Both partnerships will primarily focus on promotion of the event – which takes place Oct. 11-12 – to their respective membership databases.
Understanding Trade Show Display Lighting
When setting up your trade show booth, it’s imperative that you make sure that booth is up-to-date and ready to impress. For many, this means bringing laptops, tablets and other devices that require electricity. Many vendors order electricity for their booths for this exact reason. However, some forego utilizing their electricity to its fullest by not making sure they have proper lighting for their booth!
Jeff Andrews

Jeff is an Important Sales Guy for Production Prints who has been helping exhibitors with their portable, modular and custom trade show displays since 2007.
Clarion Events, AC Business Media Both Make Strategic Acquisitions
U.K.- based Clarion Events, which was just acquired by Blackstone, and AC Business Media both recently made strategic acquisitions to add to their growing portfolios.
Clarion, the parent company of iGB Affiliate, acquired the Affiliate Summit Corporation, which includes the Affiliate Summit tradeshow and conference series, FeedFront Magazine, GeekCast.fm, ReveNews.com, and the annual AffStat industry benchmark reports.
Affiliate Summit Co-Founders, Missy Ward and Shawn Collins will continue running Affiliate Summit in the capacity of Co-CEOs.
Getting the Double Take – 10 Tips for an Exhibit Display That Stands Out
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How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint…it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal. They can take your marketing strategy and brand and create an experience. However, you don’t always have the budget or the time to go all out.
