Staffing for trade shows and events has changed. Before “Big Data” and the proliferation of electronic marketing it was sales people who reigned supreme at the show. Their personality and ability to connect with people were key tools for getting more people into the booth.
Readers responsible for organizing professional events, conferences and trade shows know that one of the biggest event planning challenges is registering enough attendees to “fill the house.” In order to do that organizers need to be proficient at various event marketing strategies and perhaps one of the most cost-effective strategies to employ is content marketing.
David is the Content Marketing Manager at Bizzabo. Launched in July 2012, Bizzabo is the world’s first event success platform.
Trade show industry veteran Ken McAvoy was named to a new position, executive vice president, Corporate Development of Global Exhibitions Division of Informa.
In that role, McAvoy will have responsibility for corporate development, operations and procurement, including venue/hotel selection and negotiations and other vendor management, with a particular focus on North America.
Las Vegas is geared up to welcome thousands of trade show attendees for Fall 2016, with meetings and conventions expected to bring in more than $300 million in direct visitor spending.
“Las Vegas has been the No. 1 trade show destination in North America for 22 consecutive years. We host nearly 22,000 meetings and conventions annually, proving that Las Vegas is a versatile destination for serious business,” said Rossi Ralenkotter, president/CEO of the Las Vegas Convention and Visitors Authority.
Aimed at filling a void and helping smaller, more entrepreneurial organizers, trade show industry veteran Britton Jones, who recently sold not only Business Journals Inc, but also LeftField Media, is back in the business again with the launch of a new event production and digital content company – NXT Events Media Group.
The International Association of Venue Managers has named Ronald Melton as the organization’s new COO/CFO.
“We are thrilled to have Ron leading vital teams inside our organization.” said Brad Mayne, CFE, IAVM President and CEO.
He added, “Ron’s background in our industry, coupled with his operational expertise, gives our members a strong proponent in professional growth and greater success as an association. I personally look forward to working with Ron as we look for new ways to bring more value to our members.”
GL Events signed a joint venture agreement with the Yuexiu Group to build a new convention centre in Guangzhou. GL Events was represented by Mr. Olivier Ginon and the Yuexiu Group was represented by Mr. Zhang Zhaoxing.
The opening of the first phase is planned to be completed in 2019 and will feature a 50,000 m2 convention centre in centre of Guangzhou. The Guangzhou Yuexiu International Congress Centre will be located in the historic Yuexiu district of Guangzhou. GL Events aims to develop the venue into a major facility for large conferences and international corporate events.
Indonesia Dental Exhibition & Conference, billed as the first comprehensive dental event in Jakarta, will be jointly organised by the partnership between Koelnmesse, the Indonesian Dental Association (PDGI – Persatuan Dokter Gigi Indonesia) and PT. Traya Eksibisi Internasional (Three Events).The inaugural edition of the event will take place from 15th to 17th of September 2017.
Earlier this week, NASDAQ-listed Global Sources opened its Mobile Electronics exhibition running from 18th to 21st October at Hong Kong’s AsiaWorld-Expo (AWE). Featuring some 2,600 booths, the show focused on smartphones, tablets, wearable devices and mobile accessories.
President of Global Sources Electronics Group, Tommy Wong, said, “Our show is the world’s largest mobile electronics sourcing event and draws strong attendance from the world’s top buyers. This is because the show focuses on innovative products in emerging and high-growth categories from quality suppliers.”
