Storytelling, User-Generated Content, Virtual Reality... The global event series, Social Media Week is known for covering a range of exciting topics of relevance to our industry. Video, however, is one trend that really seemed to jump out at me as part of the London installment.
Brea Carter is a Content Manager & Copywriter for FreemanXP, EMEA. View more like this on the FreemanXP blog.
Drake Star Partners, an international investment bank focusing on the technology, media and communications sectors has brought on industry veteran Galen Poss as Senior Advisor.
Poss will focus specifically on the not-for-profit association-owned trades how market and will work closely with Kathleen Thomas, managing partner at Drake Star Partners.
After an extensive national search, John Frisch, chairman of the Baltimore Convention and Tourism Board of Directors, unveiled that Al Hutchinson has been chosen as Visit Baltimore’s new president and CEO. Hutchinson will assume his new role Nov. 14.
Hutchinson brings more than 24 years of experience in the hospitality and destination marketing industry to Baltimore, most recently serving as president and CEO of Visit Mobile (Ala.), where he was recognized as the 2016 Alabama Restaurant and Hospitality Alliance’s ‘Tourism Promoter of the Year.’
The shared accommodations sector is here to stay, and instead of running away from it, Destination Marketing Association International (DMAI) has formed a unique partnership with Airbnb that will include a DMAI-issued Policy & Trends Brief that will focus on the shared accommodations sector of the sharing economy.
As someone who grew up in the 60s and 70s, I consumed a lot of sugar. I mean A LOT. Kool-Aid, popsicles, Shasta pop, ice cream, breakfast cereal, and every Hostess snack from Twinkies to Ding Dongs (perhaps the best product name ever!). Sugar and salt (S&S) balanced an endless dinner-time diet of casseroles and salads with mayonnaise. It was a great childhood.
From seasoned event organizers to novice marketers, everyone measures event ROI differently. Organizers and meeting planners are often looking to better understand the big picture and are searching for ways to prove ROI while improving their programs.
But each organization has unique goals and objectives. And an event measurement strategy should be as unique as the event itself.
The summer months are over and fall officially has arrived, with several companies recently signing contracts.
Corcoran Expositions has been retained by the Water Quality Association to assist with exhibit sales and related services.
“We look forward to working with the Water Quality Association in producing their upcoming trade show,” said Tom Corcoran, founder of the 26-year-old Corcoran Expositions. “We hope to work with them for years to come.”
The International Association of Amusement Parks and Attractions, the largest trade association for the $39 billion worldwide attractions industry, will relocate its global headquarters office to Orlando in 2017.
