Suitcasing/Outboarding – Not So Subtle Thefts
"I know a baseball star who wouldn't report the theft of his wife's credit cards because the thief spends less than she does." - Joe Garagiola
Of all the people I have had to deal with regarding trade shows, the lowest forms of life are suitcasers and outboarders. I hold them with more contempt than lawyers, hotel revenue managers and hotel poachers.
Tracking the Online ROI of Your Offline Trade Show Efforts
Tracking the Online ROI of Your Offline Trade Show Efforts
Emily Long

Emily Long is a member of the communications team at BaslerCo Inc., a national supplier of custom printed Post-it notes, notepads, and other promotional items.
People News: Ungerboeck Names Chandak New Prez/CEO; CTIA’s Rob Mesirow Goes to PwC
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People hirings and promotions seemed to be happening at warp speed as winter turned into spring, with suppliers and show management companies strengthening their ranks.
Ungerboeck Software International’s Manish Chandak, who was CTO of the company, was named president and CEO.
“Manish possesses the unique ability to translate vision and strategy into world-class execution,” said Ungerboeck founder and chairman of the board, Dieter Ungerboeck. “This will move us forward with the speed required to capitalize on the opportunities in front of us.”
200-plus Attendees Take Part in IAEE Women’s Leadership Forum
The International Association of Exhibitions and Events celebrated a sold-out Women’s Leadership Forum April 26 at the Walter E. Washington Convention Center in Washington, D.C.
More than 200 attendees took part in this year’s event, which featured education sessions for women at all stages of their career.
“This year’s attendance reflects the overwhelming interest in programming addressing topics specific to female professionals,” said 2016 IAEE Chairperson Julie Smith, CEM, CTA.
UFI Announces Recipients of Inaugural “Next Generation Leadership Grant” Program
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A truly global group of talent from the exhibition industry has been selected as the first-ever recipients of the new “Next Generation Leadership Grant” launched by UFI – The Global Association of the Exhibition Industry.
The program promotes the next generation leadership in the exhibition industry, who show clear initiatives in driving change and innovation in their respective area.
Out of the numerous applications from 16 different countries, a jury, chaired by UFI President Sergey Alexeev, selected the five recipients of the grant. They are (in alphabetical order):
LIGHTFAIR International 2016 Breaks West Coast Attendance Records in San Diego
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LIGHTFAIR International 2016 set new trade show floor and West Coast attendance records during its five-day run in San Diego Convention Center, according to Jeffrey L. Portman, Sr., vice chairman, president and COO of LFI managing partner AmericasMart Atlanta.
“The convergence of light and technology marked every dimension of LFI 2016 with new product introductions, new design concepts and new connectivity setting clear direction for the way forward,” Portman said.
Trade Show Leader: Amirexx’ Margaret Pederson
Margaret Pederson entered the exhibition world by happenstance, like many in the field. She studied marketing (along with international business and law), but not exhibitions 101, 201 or 301. Pederson’s education included the University of Virginia, London School of Economics and Harvard Business School, none of which had a single course in exhibitions, conferences or events. Yet, HBS did have Bob Krakoff as an alumni and that fortuitous meeting was her introduction to the exhibition world. Pederson shed some light on her time in the industry to TSNN.
Experiential Marketing Summit (EMS) Brought Education to the Mile High City
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EMS 2016 took place in Denver May 4-6 at the Colorado Convention Center, and with it, more than 1,300 attendees and 125 exhibitors, an increase from 2015. “As the industry evolves, so does the Experiential Marketing Summit,” said Event Marketer Magazine Group Editor Jessica Heasley. “We continue to focus on the content and the overall experience.”
