Make Your Trade Show Plan TWICE as Productive

Submitted by rwimberly@tsnn.com on Sat, 09/26/2015 - 22:12

The 2016 trade show season is upon us, so if you are planning to attend, sponsor or exhibit at a trade show and haven’t started planning yet, it’s time to start.

Trade shows are a big marketing investment and meticulous planning is required in order to make it worth the time and money.

A successful trade show plan needs to be started at least six months in advance of the show, and in some cases, depending on the scale of the show or your level of participation like speaking engagements, planning may need to kick-off a year or more in advance.

How to Get the Best Feedback from Surveying Sponsors

Submitted by rwimberly@tsnn.com on Sat, 09/26/2015 - 16:04

I once worked with a client who held a consumer event each year that netted many sponsors. When the sponsorships started dropping like flies and the client fretted, my company interviewed some of the sponsors.

The interviewees said our client offered so many sponsorships, the opportunities offered little value to them. They felt they had to compete with too many other sponsors for recognition and recall. This information was crucial for our client, and we never would have known if we hadn’t reached out to the sponsors for their feedback.

Comexposium Buys dmg::events Digital Marketing Division with ad:tech Series of Events

The Comexposium Group acquired the Digital Marketing division (dmg events Digital Marketing) of dmg::events, which operates ad:tech, iMedia and the Digital Collective series of business-to-business events in the United States, Japan, India, Australia, New Zealand and the United Kingdom.  

PACK PRINT INTERNATIONAL 2015 Attracts More Than 14,000 Visitors to Bangkok

The recent staging of PACK PRINT INTERNATIONAL 2015, 5th International Packaging and Printing Exhibition for Asia, attracted 300 exhibitors from 20 countries and 14,615 visitors from 50 nations to Bangkok.

Jointly organized by The Thai Packaging Association, The Thai Printing Association and Messe Düsseldorf Asia, the event presented a wide array of the latest developments for the packaging and printing supply chain.
 

The Weather Channel’s Jim Cantore Tapped to Emcee TSNN Awards Gala in Atlanta

The most recognized face in weather – The Weather Channel’s Jim Cantore – will step away from his reporting on all of the top events for the past 25 years, including Hurricane Katrina and Super Storm Sandy, to emcee the TSNN Awards’ gala celebration Nov. 7 in Atlanta.

"The Weather Channel's own Jim Cantore, headquartered here in Atlanta, is an excellent choice to emcee the 6th Annual TSNN Awards," said Mark Sussman, director of Trade Show Sales, Atlanta Convention & Visitors Bureau. 

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NO WISH IS TOO BIG AT THE ORANGE COUNTY CONVENTION CENTER
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact
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