10 Trade Show Mistakes You Didn’t Know You Were Making
1. Not doing your research. Before you sign up for a trade show, make sure it’s the right one for you. Know ahead of time whether the people that will be attending are your target audience and whether you think the investment will pay off. Make sure you know about the registration dates, size of booth and which competitors will be there. The more you know and the more prepared you are, the less stress you’ll have to deal with
4 Tips for Adopting a Customer-Centric Mindset
Especially if you’re taking an integrated marketing approach, your customers need to be driving the decisions your company makes. Otherwise, your brand could risk becoming irrelevant—or, worse, offensive—to your audience.
Just look at Puma’s promotion of its Italy jersey for the 2014 FIFA World Cup. It set up “confessionals” across the US and encouraged people to kneel before the “altar,” snap pictures and share them on social channels with the hashtag #StartBelieving.
Florida Home Builders Association
Top Five Shows Chosen for TSNN’s “Best of Show” Award: It’s Time to Vote Now!
- Read more about Top Five Shows Chosen for TSNN’s “Best of Show” Award: It’s Time to Vote Now!
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Trade Show News Network is excited to announce the five finalists for our TSNN “Best of Show” awards. We asked the shows to simply tell us why they felt their show was ‘best’, and the ones below exemplified innovation in the trade show industry.
Now, they need all of YOU to vote for which one you think deserves to be named the overall BEST show. The overall winner will be announced at the TSNN Awards in Atlanta Nov. 7.
The TSNN Awards honors the top 50 fastest-growing shows in the U.S. during a three-day weekend celebration.
Urban Expositions Acquires Womenswear in Nevada (WWIN) Apparel Show
Urban Expositions has acquired Womenswear in Nevada (WWIN) trade show from Specialty Trade Shows, Inc. Terms of the deal were not disclosed.
The ownership transition began immediately following the Aug. 17-20 edition of the semi-annual womenswear apparel trade show held at the Rio Hotel in Las Vegas.
"We've known Roland Timney and the Specialty Trade Show team for many years and have long admired their customer service focus and management style," said Doug Miller, president and CEO, Urban Expositions.
Guangdong Xinji Huazhan Exhibition Co., Ltd.

Meet Taiwan Secures MICE Deal Through Japan Roadshow
Meet Taiwan, the MICE promotion programme led by the Ministry of Economic Affairs, recently conducted a roadshow in Japan, visiting the cities of Osaka and Fukuoka. Targeting corporate meeting planners and key product suppliers in Japan, Meet Taiwan organised business-matching meetings, presentations and networking activities – linking six Taiwanese MICE organisations with Japanese partners.
SingEx CEO Appointed Vice President of Venue Association
Aloysius Arlando, Chief Executive Office of SingEx, the management company of the Singapore Expo Convention and Exhibition Centre, was elected as vice president of International Association of Congress Centres (AIPC) at last month’s APIC Annual Conference. The appointment reflects the increasing influence of Asian venues and growing importance of Asian market.
HKTDC Opens a Branch Office in Singapore
The Hong Kong Trade Development Council (HKTDC) hosted an opening ceremony for its new Singapore branch office on 17th August, with over 400 business guests from Hong Kong and Singapore in attendance. The Singapore branch office will offer support to the HKTDC in helping Hong Kong small- and medium-sized enterprises assessing and entering ASEAN markets. Including the new office in Singapore, the HKTDC now has 46 offices around the world – of which 24 are in Asia.
