Trade Show Industry Rebukes Indiana’s Passing of Religious Freedom Restoration Act
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Not only has the American Society of Association Executives and the International Association of Exhibitions and Events expressed concern about the recent passing of the Religious Freedom Restoration Act in Indiana, but also Visit Indy, which represents the city of Indianapolis, is worried about the act’s possible impact.
The Religious Freedom Restoration Act prohibits the government from substantially burdening a person's ability to practice his or her religion, but opponents say it opens the door to possible discrimination.
U.K.-based Charterhouse Buys Unibail-Rodamco’s 50-percent Stake in Comexposium
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Unibail-Rodamco SE, Europe’s largest listed commercial property company, and the Chamber of Commerce and Industry of Paris Ile-deFrance (CCIR) have entered into an agreement with U.K.-based private equity firm Charterhouse to take over Unibail’s 50 percent stake in Comexposium.
This offer values Comexposium at €550 million ($816 million).
Early in 2008, Unibail-Rodamco and the CCIR merged their convention and exhibition activities into two entities: Viparis, in charge of managing the venues, and Comexposium, in charge of the events organization business.
2015 ASAE Annual Meeting & Exposition Unveils Opening Keynote Will Be Josh Linkner
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The American Society of Association Executives expects nearly 5,500 nonprofit and association professionals to come together Aug. 8-11 for the 2015 ASAE Annual Meeting & Exposition, which will be held at Detroit’s newly renovated Cobo Center.
The Elements of a Great Event Website
Not so long ago, you could get by with a basic event website that managed to check off all the boxes for who, what, when, where and why so long as the color scheme matched the logo.
For better or worse, the days of those “floating brochures” are done. Now, sophisticated attendees and exhibitors expect more –and given the available technology and potential for lead generation and conversions, there’s no reason not to give it to them!
Here’s where to start:
Current Content
Turning Prospects into Clients on the Trade Show Floor
Let’s face it, face-to-face marketing can be a tough racket - it takes nerves forged of steel to jump into the fray - and a cast iron will to stick it out. However, no matter how difficult the gig may be, there is nothing like landing a great sales pitch or closing a sale on the trade show floor.
According to research conducted by Exhibit Surveys, Inc. in 2013 82 percent of trade show attendees were buying influencers.
Eric Dyson

Eric Dyson is the Content Marketing Specialist at Nimlok. Eric is a rapacious reader and has a voracious appetite for all things pastry. From gas station apple pies to gourmet cheesecake; if it’s sweet he eats.
