ExhibitorLive 2015 Caters to Millenials, Shows Off Tech and Sticks to Old School

Going to ExhibitorLive, the annual gathering of trade show and event industry pros and rebranded from EXHIBITOR, is like going to a candy shop.

With so much talent, ingenuity and innovation on display, it’s easy to remember why you fell in love with trade shows in the first place and stayed with them even after swearing off them more than once.

Huge Growth Seen at This Year’s Natural Products Expo West

Natural Products Expo West 2015 saw its best year for show attendance when it recently was held at the Anaheim Convention Center, even after a vigorous re-qualification of all attendees and press.

“We wanted to make sure that both the exhibitors and attendees had the best experience possible, and to improve the overall quality of the show’s engagement,” said Adam Andersen, group show director, New Hope Natural Media. “We also wanted to ensure the proper attendee would be at the show, so we heightened security that will continue to be in place in years to come.” 

Reed Reports 2014 Results and Renames to RELX Group

London-listed RELX Group (formerly Reed Elsevier) reported its results for the year ended Dec. 31, 2014.

The group’s revenues were £5.8 billion (US$9.0 billion), while excluding for biennial exhibition cycling, revenues were up by 3 percent.  Adjusted operating profit in the period was £1.7 billion (US$2.7 billion), an increase of 5 percent.

The group’s exhibitions business generated revenues of £890 million (US$1.4 billion) were up 3 percent year-on-year.

HKTDC International Diamond, Gem & Pearl Show Draws Record Number of Exhibitors

The second edition of the HKTDC Hong Kong International Diamond, Gem & Pearl Show was held recently at the AsiaWorld-Expo (AWE) with a record number of exhibitors, three new group pavilions and a debut zone dedicated to precious pearls.

The fair, which ran March 2-6, previously was part of the HKTDC Hong Kong International Jewellery Show, which ran March 4-8 at the Hong Kong Convention and Exhibition Centre.

Sensors Expo & Conference Makes Move to West Coast

For the first time in the show’s 30-year history, the Sensors Expo & Conference will rotate to the Long Beach (Calif.) Convention Center from its traditional Midwest home in Rosemont, Ill.

The show, owned by Questex and on tap June 9-11, is going to the West Coast to so “attendees can have easy access to Silicon Valley and the cutting-edge markets of Aerospace & Defense, Medical, Entertainment, and more,” according to show management.

5 Ways to Turn Your Tradeshow Booth into a Lead Magnet

Submitted by rwimberly@tsnn.com on Sun, 03/08/2015 - 20:59

Lead capture is likely one of your company’s main objectives when exhibiting at a trade show.

Despite this, some organizations – particularly first-time exhibitors and small and medium-sized enterprises – fail to optimize their lead generation processes. These firms may lose out on opportunities to make sales as a result.

If you have prepared well in advance and executed your plan during the show, then many of your generated leads will result in sales, or better yet, in decade-plus customers. Here’s five tips to try:

How to Profit from Due Diligence on Trade Show Planning and Budgeting

Submitted by rwimberly@tsnn.com on Sat, 03/07/2015 - 21:39

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results.

What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?

Is Your Event Data Secure?

If you are attending an event and you see Michael Robinson, cyber threat analyst and forensic investigator, walking toward you, it’s likely not going to end well for you.

Cyber security was the topic of Michelle Bruno’s interview with Michael Robinson on the TSNN Webinar, “Securing Your Event’s Digital Data.”

What does Robinson think about the safety of our event data and what do we have to worry about? “Events, just by their very setup because they are so open and they have so many people attending, they are not very secure,” Robinson said.

2015 International Roofing Expo Floors Largest Show in 15 Years

Informa Exhibitions’ 2015 International Roofing Expo had its largest showfloor since 2000 and attracted 9,337 roofing construction professionals Feb. 24-26 at the Ernest N. Morial Convention Center in New Orleans.

"The tradeshow floor was the largest since the 2000 show,” said Tracy Garcia, CEM, IRE show director. “Exhibitors enjoyed steady traffic as they introduced hundreds of new and innovative products to high-caliber decision-makers.”

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NO WISH IS TOO BIG AT THE ORANGE COUNTY CONVENTION CENTER
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact
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