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Why You Should Think of Your Trade Show Booth Like a Website

Submitted by rwimberly@tsnn.com on Thu, 02/12/2015 - 22:03

A common question I hear when speaking to customers is, "How do I make our trade show booth representative of our brand?" My answer is to think of your booth like a website. Think about it – companies today rely on their Web site to do two things: attract new visitors, and then turn those visitors into paying customers. Shouldn't your trade show booth serve the same function?

Ben Camerota

Ben Camerota is the President of MVP Visuals, suppliers of custom branded displays for trade shows, retail promotion and corporate events

Interview with a Trade Show Exec – AMC Inc.’s Jeff Portman

This month on Interview with a Trade Show Exec, part of an ongoing TSNN series conducted by Traci Browne, we’ll be getting to know a bit more about another one of our industry’s rock stars. While it may not have the Gothic setting of an Anne Rice novel, I think these main characters are just as complicated and deep as were Lestat de Lioncourt and Louis de Pointe du Lac, but without all that brooding undead thing going on.

Downtown Louisville Convention Center Will Add Exhibit, Meeting Room Space

The Kentucky International Convention Center, located in Downtown Louisville, is set to begin an expansion and renovation project in August 2016 with an early completion date of summer 2018.

Kentucky State Fair Board President and CEO Rip Rippetoe said that the accelerated construction schedule will “keep this renovation on time and within budget which is certainly a top priority.” The Fair Board oversees the center.

World of Concrete Attendance Surges 20 Percent Under New Ownership

World of Concrete 2015 that took place Feb. 3-6 at the Las Vegas Convention Center showed the strongest results in six years. Attendance was up 20 percent, at 55,779, compared with last year’s numbers. Exhibitor count reached 1,400, a jump of 17 percent. Square footage also has grown by close to 20 percent to almost 700,000 square feet.

“We’ve had a phenomenal show,” said Tom Cindric, vice president of World of Concrete, Informa Exhibitions U.S., Construction and Real Estate. “The economy is getting better on the commercial construction side.”

E. J. Krause Partners with Unmanned Autonomous Vehicle Systems Association, Tesla Foundation on 2nd Annual International Drone Expo

The  Unmanned Autonomous Vehicle Systems Association, The Tesla Foundation and E.J. Krause & Associates will team up to produce the 2nd annual International Drone Expo (LA Drone Expo) Dec. 11-12 at the Los Angeles Convention Center.

The 2014 International Drone Expo assembled the largest ever global gathering of the commercial drone community, according to organizers.

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NO WISH IS TOO BIG AT THE ORANGE COUNTY CONVENTION CENTER
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact
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