Are you looking for ways to improve your on-site strategy at your next trade show? Even if you have an outstanding trade show exhibit, with innovative displays that make your product almost jump off the shelf, compelling literature, and giveaways that everyone wants, your company will not get the most out of the show unless booth staffers are prepared to do a good job of selling for your company.
Preparing Your Booth Staffers
Music festivals are an interesting niche of the event world … They don’t quite fit into the mold of how we traditionally plan events. From the rigging and audio visual that goes into the multiple stages to the food and beverage components; each festival is unique and has its own style when it comes to engaging their attendees. Life is Beautiful is an inspirational social platform dedicated to helping people conquer their fears and chase their dreams; it doesn’t scream music festival to you, does it?
The Georgia World Congress Center recently was awarded LEED (Leadership in Energy and Environmental Design) Silver certification by the U.S. Green Building Council.
The GWCC is now the world’s largest LEED-certified convention center. With 3.9 million square feet, the GWCC is also the 14th largest LEED-certified building in the world.
Jennifer manages e-marketing and communications for Skyline Exhibits, manufacturer of quality and innovative trade show displays.
Kenji Haroutunian, who has led Emerald Expositions’ biannual Outdoor Retailer shows for eight years, is leaving his post at the end of November.
Marisa Nicholson will step into the show director role. She most recently was Emerald’s group sales director for the Sports Group and has worked with the company for 11 years.
“I really learned a lot working with the company and from its leadership, David Loechner and Darrell Denny,” Haroutunian said.
He added, “Eight years as a show director and 15 with the company, I have no regrets.”
A few days before PMMI, The Association for Packaging and Processing Technologies’ PACK EXPO International opened Nov. 2-5 at Chicago’s McCormick Place, two staff members, Katie Bergmann and Jim Pittas, were upped to senior vice presidents.
The recent acquisition of Summit Media Group’s digital platform and the expansion of the PACK EXPO portfolio of trade shows can both be attributed to Bergmann and Pittas, according to PMMI officials.
IEIA, the Indian Exhibition Industry Association, and SISO, the Society of Independent Show Organizers, have agreed to share knowledge and information among their respective exhibition industry members.
"This agreement will offer our members an unprecedented opportunity to grow their respective brands outside of the USA with the knowledge and assistance of our international partners, making their expansions efficient and cost effective,” said Rick McConnell, Chairman of SISO.
The Center for Exhibition Industry Research (CEIR) Foundation recently named the recipients of the 2014 Helen Brett™ Scholarship awards: Taylor Dudley, Hope Mckendry, Abigail Rubin and Kathleen Sands.
The Helen Brett™ Scholarship was established by Robert Kolinek, CEM, CMP, and named for his grandmother, Helen Brett, who was a pioneer in the trade show industry.
Just more than a month ago, 5,000 attendees and 300 exhibitors gathered at Houston’s George R. Brown Convention Center to take part in the 25th anniversary of Breakbulk Americas 2014, which serves the breakbulk cargo logistics industry.
At the show, held Sept. 29-Oct. 1, project cargo and traditional breakbulk cargo owners had the opportunity to learn about the latest industry trends and to meet with specialized carriers, freight forwarders, ports/ terminals, packers and equipment companies that handle oversized cargoes requiring unique handling techniques.
