Association Show News
Sponsored by
Apr 14, 2016
Hannover Fairs USA, a subsidiary of Germany-Based Deutsche Messe AG, will launch the North American Commercial Vehicle Show Sept. 25-29, 2017, in Atlanta.
The 300,000 square feet of planned exhibit space will allow suppliers, commercial vehicle OEMs and the supply chain to meet with and address the needs of the North American commercial vehicle industry audience, according to show organizers.
“The new North American Commercial Vehicle Show is a perfect fit with Deutsche Messe’s commercial vehicle events portfolio,” said HFUSA President and CEO of Larry Turner.
He added, “HFUSA and Newcom are… more
Apr 10, 2016
Successful branding differentiates a company from the competition, builds customer loyalty, and generates revenue.
Meeting and event professionals are also recognizing the importance of branding as a tool to achieve these goals.
This webinar will focus on the benefits of developing a strong event brand as well as strategies and tips on how you can re-ignite your own event’s brand for improved performance and results! Association marketing executives will present case study examples of event branding strategies.
Please join us Thursday, April 14 at 1 p.m. ET – Complimentary registration HERE.… more
Apr 10, 2016
More than 260 for-profit show organizer CEOs, trade show industry suppliers, association leaders and guests gathered for the Society of Independent Show Organizers’ CEO Summit, held April 3-5 at the Fairmont Grand Del Mar in San Diego, to not only take in high-level educational sessions, but also do plenty of networking.
David Audrain, who stepped into the role of SISO executive director earlier this year, said there were two main goals that the organization had for attendees coming to the event.
“Our first goal always for the SISO CEO Summit is to provide an event where the … more
Apr 07, 2016
The International Association of Exhibitions and Events™ proudly congratulates Jacqueline Russo, vice president of Kuehne + Nagel, Inc., as this year’s recipient of the IAEE Woman of Achievement Award.
This award recognizes a woman who has led the way in the advancement of women in the exhibitions and events industry, exhibited outstanding leadership, and made significant contributions to the industry and her community.
With more than 20 years of experience in the exhibitions and events industry, Russo has been a dynamic leader within IAEE. Her dedication marked her as the first supplier… more
Apr 05, 2016
The International Association of Exhibitions and Events has added another new chapter in Asia, the IAEE India Chapter.
The IAEE Board of Directors approved the creation of this new chapter during its meeting, held March 31 at the HITEX Exhibition Center in Hyderabad, India.
“This is another important step forward in the internationalization of IAEE,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.
He added, “We have been met this week with great enthusiasm about our member benefits and CEM Learning Program, and it is very rewarding to see the expansion of our global impact."… more
Apr 04, 2016
Destination Marketing Association International Chairman Bob Lander and President and CEO Don Welsh announced a strategic realignment of the organization in preparation for what they called “a renewed commitment to focus on member and partner needs.”
DMAI has vacated nine positions for further evaluation as it moves forward with the realignment.
Welsh stepped into the leadership post in March, after holding the top spot at Choose Chicago.
Charles Jeffers, COO and interim CEO since September 2015, will remain with the organization through the end of May 2016 to assist with a seamless… more
Apr 01, 2016
Attendance size and quality is the essential element of any successful convention or exhibition. Rapid change due to technology is transforming the attendance marketing process.
To help event management improve their attendance marketing strategies and efforts, TSNN and the Event Marketing Institute are asking TSNN readers to participate in an industry study focused on attendance marketing benchmarks and best practices.
The individual responses will be studied in aggregate and are confidential. To thank you for participating, you will receive a complimentary summary… more
Apr 01, 2016
The Meetings Mean Business Coalition has launched a new business leader video series to showcase authentic stories of how and why meetings matter across all professions.
The inaugural three video vignettes reflect the widespread reach of meeting face-to-face, profiling a trade association, a not-for-profit, and a corporation.
MMBC will continue to debut new videos throughout the year to highlight how meetings build trust, foster engagement and generate new business
MMBC is bringing in outside voices to propel the campaign and help validate how meetings touch every industry. Those… more
Mar 31, 2016
The 2016 World of Asphalt Show & Conference and AGG1 Academy & Expo broke a trio of records – attendance, number of exhibitors and attendees taking part in the education – when its recent show wrapped up March 22-24 in Nashville, Tenn.
Record registered attendance of more than 9,000 is 18 percent more than the record-setting 2015 shows and 38 percent growth, compared with 2013.
Attendees came from all 50 states, nine of the 10 Canadian provinces and more than 60 other countries worldwide; 30 percent were company presidents/owners, vice presidents, general managers or chief financial… more
Mar 30, 2016
By Elizabeth Johnson
‘Branding’ is perhaps the most commonly used, but most commonly misunderstood, word in business. Reactions to brands, such as Coca-Cola or Apple, are immediate. An organization or product with a strong brand may compel people to instantly think of its logo, or tagline or jingle. A brand, by definition is all of those things and more - it’s everything we think about a particular organization or product.
A strong event brand offers its audiences a promise on the value it will deliver. And then, it uses communications tools to deliver the message of that promise. A… more
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact