Oct 06, 2013
Digital marketers need to keep tuned into digital advertising trends to stay ahead of the game. However, with a tremendous amount of data being collected and reported upon, it’s not always easy to keep track of the key trends. We reviewed the most important studies released recently to create this list of the top five digital advertising trends all savvy marketers should stay focused on:
Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential. 84% of global respondents across 58 countries to the Nielsen Trust In… more
Oct 06, 2013
Bizzabo has set the bar a bit higher with their easy to set up, cost-effective event app with a focus on social sharing and networking.
The basic app, which is free to event organizers and their attendees, has all the features organizers are looking for such as schedule, speaker bios, event information and maps. But its social engagement features and networking function are what keeps the attendees engaged.
The app is integrated with LinkedIn, so attendees need only connect to their LinkedIn account to create their networking profile. Bizzabo then makes recommendations on people to meet… more
Oct 06, 2013
Digital marketers need to keep tuned into digital advertising trends to stay ahead of the game. However, with a tremendous amount of data being collected and reported upon, it’s not always easy to keep track of the key trends. We reviewed the most important studies released recently to create this list of the top five digital advertising trends all savvy marketers should stay focused on:
Word-of-mouth recommendations from friends and family, often referred to as earned advertising, are still the most influential. 84% of global respondents across 58 countries to the Nielsen Trust In… more
Sep 29, 2013
Adding event tracking Javascript code to outbound links is a nifty way of tracking outbound links to third party websites from your website.
STEP 1
Ensure that your website is using the latest asynchronous Google Analytics tracking code.
STEP 2
Copy and paste the Javascript code below into the head section of your website HTML. The code may look a bit daunting but its function is fairly simple. It delays the new page load by a fraction of a second so that the click to the outbound link can be recorded. This delay will be imperceptible to your website visitors.
<script type=… more
Sep 29, 2013
Adding event tracking Javascript code to outbound links is a nifty way of tracking outbound links to third party websites from your website.
STEP 1
Ensure that your website is using the latest asynchronous Google Analytics tracking code.
STEP 2
Copy and paste the Javascript code below into the head section of your website HTML. The code may look a bit daunting but its function is fairly simple. It delays the new page load by a fraction of a second so that the click to the outbound link can be recorded. This delay will be imperceptible to your website visitors.
<script type=… more
Sep 22, 2013
Are you still on the fence about enabling your exhibitors to add rich content such as product listings, press releases, specials and videos to their listings on your event website? Here are five compelling reasons which may just persuade you to change your mind.
Save Paper
By providing an online forum for exhibitors to showcase their products and services, many show organizers are significantly reducing, and in some cases completely eliminating, dependency on thick printed directories. By going digital, you will not only be saving costs and precious natural resources, but are bound to… more
Sep 22, 2013
AV Concepts, a holographic and immersive technology provider, partnered with Jordan Brand, a division of NIKE, Inc. to power the Aug. 3 launch of the Jordan Super.Fly 2 sneakers at the Santa Monica Place Central Courtyard.
The shoe was unveiled to thousands of fans as an 8-by-12-foot holographic illusion while spokesperson and professional basketball player Blake Griffin discussed the footwear’s design, inspired by his high-flying style.
AV Concepts also was the company behind brining rapper Tupac Shakur back to life on the Coachella music festival stage. It was an illusion… more
Sep 22, 2013
AV Concepts, a holographic and immersive technology provider, partnered with Jordan Brand, a division of NIKE, Inc. to power the Aug. 3 launch of the Jordan Super.Fly 2 sneakers at the Santa Monica Place Central Courtyard.
The shoe was unveiled to thousands of fans as an 8-by-12-foot holographic illusion while spokesperson and professional basketball player Blake Griffin discussed the footwear’s design, inspired by his high-flying style.
AV Concepts also was the company behind brining rapper Tupac Shakur back to life on the Coachella music festival stage. It was an illusion… more
Sep 22, 2013
Are you still on the fence about enabling your exhibitors to add rich content such as product listings, press releases, specials and videos to their listings on your event website? Here are five compelling reasons which may just persuade you to change your mind.
Save Paper
By providing an online forum for exhibitors to showcase their products and services, many show organizers are significantly reducing, and in some cases completely eliminating, dependency on thick printed directories. By going digital, you will not only be saving costs and precious natural resources, but are bound to… more
Sep 15, 2013
Facebook recently made an update to its Page Terms that will help event organizers boost user engagement for their Facebook promotional campaigns.
Earlier, brands were required to use a third party app to run a raffle or contest based on Facebook's engagement features, but this policy has been revoked with the latest changes to the 'Facebook Page Terms'.
To quote Facebook:
“We’ve removed the requirement that promotions on Facebook only be administered through apps. Now, promotions may be administered on page Timelines and in apps on Facebook. For example,… more
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact