News
Oct 12, 2014
Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix.
Differentiate your event
In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Expand the appeal of your brand by highlighting the unique… more
Oct 10, 2014
The International Association of Exhibitions and Events has selected this year's Top Public Events to be recognized at Expo! Expo! IAEE's Annual Meeting & Exhibition on tap Dec. 9-11 in Los Angeles.
The IAEE Top Public Events program was established in 2011 to honor the best consumer shows in the nation.
Events that submitted applications were measured on broad criteria to include sound business practices, stability, exceptional customer service, and how the event serves the community and overall industry. With several top quality events to choose from, the judges had some tough… more
Oct 09, 2014
With business booming in the U.S., Portland, Maine-based Diversified Communications has reorganized its management structure into two leadership teams - one to support Diversified Communications’ global divisions, and another to lead Diversified Communications US.
“These organizational moves will enable Diversified US to grow in the important and reliable North American market and create additional career path opportunities, while also improving corporate governance across all our divisions,” said Ted Wirth, president and CEO.
He added, “This new structure will provide additional… more
Oct 08, 2014
INDOPLAS, INDOPACK (incorporating INDOPROCESS) and INDOPRINT 2014, held recently in Jakarta, attracted more than 22,000 trade professionals from Indonesia and the surrounding region, a 20 percent increase compared to the last event held in 2012.
A total of 362 exhibitors from 19 countries participated – 30 percent more than in 2012.
The three exhibitions showcased a range of the latest technology and equipment for the plastics, packaging, processing and printing sectors.
“It is very encouraging to see such a notable increase in exhibitors and visitors at the three exhibitions. This is a clear… more
Oct 08, 2014
With less than a month to go until Intertextile Shanghai Apparel Fabrics – Autumn Edition 2014, more than 3,500 exhibitors from 32 countries and regions already have been confirmed to take part in the fair’s 20th anniversary edition.
To meet the strong demand in the industry for eco-friendly and sustainable products, technology and services, the All About Sustainability zone returns to the fair again, expanding this year by 148 percent, with a total of 32 exhibitors taking part.
The zone has been split into two sections: an Educational Zone and ecoBoutique display area. The former… more
Oct 08, 2014
More than a week after students took to the Hong Kong streets demanding that Chief Executive C.Y. Leung step down from his post, as well as for full democracy and voting rights, the protest groups are much smaller and have not impacted the exhibition industry in the city, according to the Hong Kong Exhibition & Convention Industry Association.
The protests began when three pro-democracy student leaders were arrested after a class boycott and their supporters were tear gassed. Tens of thousands of protestors flooded the streets as a result.
“HKECIA wishes to confirm to all… more
Oct 08, 2014
Reed Exhibitions has joined forces with Korea-based K.Fairs Ltd. on Kormarine, Korea’s largest international maritime industry event that has attracted more than 1,000 exhibiting companies and 40,000 visitors from 70-plus countries.
“As the third largest economy in Asia, we recognize that Korea houses huge market potential. Kormarine is Reed’s debut into the nation’s burgeoning maritime industry,” said Mike Rusbridge, chairman and CEO of Reed Exhibitions.
He added, “Reed is optimistic we will rapidly expand our Korean presence even further in future.”
Kormarine, an international marine… more
Oct 08, 2014
The 15th edition of the Hong Kong International Stationery Fair, which will be held Jan. 12-15 at the Hong Kong Convention and Exhibition Centre, has confirmed returning pavilions from Korea, Taiwan and Thailand.
Organised by Messe Frankfurt (HK) Ltd and the Hong Kong Trade Development Council (HKTDC), it also has signed exhibitors from the Chinese mainland, Greece, Hong Kong, Indonesia, Malaysia and the USA.
Fiona Chiew, deputy general manager for Messe Frankfurt (Shanghai) Co Ltd said of the continuous support from overseas companies, “The Hong Kong International Stationery… more
Oct 08, 2014
Global Experience Specialists has acquired two housing services companies – onPeak, with headquarters in Chicago, and Travel Planners, which is headquartered in New York City.
The combined business will serve clients under the name onPeak, a GES Global Company (onPeak | GES).
“Our clients told us that they want GES to create unique, integrated experiences delivered by just one trusted partner for their most critical event needs,” said Steve Moster, GES’ president.
He added, “We are honored to have earned our clients’ trust and are really excited to offer a complete event experience to… more
Oct 08, 2014
With Global Experience Specialists acquisition of two housing services companies – onPeak and Travel Planners - its clients now have an entire suite of services provided by one company.
The combined businesses will serve clients under the name onPeak, a GES Global Company (onPeak | GES).
GES President Steve Moster and Michael Howe, formerly president of onPeak and now executive vice president of onPeak | GES, took a few moments to talk with TSNN President Rachel Wimberly about the big news today and what it means for their clients and the industry overall.
TSNN: What made this an attractive… more
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact