News
Feb 24, 2014
VNU Exhibitions Asia Pacific, a joint venture between VNU Exhibitions Europe and the TCC Exhibition & Convention Centre, has signed a memorandum of understanding (MOU) with the Federation of Asian Veterinary Associations (FAVA) to improve content and management of livestock industry trade fairs.
Under the terms of the MOU, VNU Exhibitions will support FAVA with scholarship programmes in Southeast Asia, South Asia and China. FAVA will support knowledge sharing and analysis of new trends at industry trade fairs including VIV Asia in Thailand and ILDEX Exhibitionsin Myanmar, Vietnam,… more
Feb 24, 2014
Informa Exhibitions’ subsidiary, Informa Life Science Exhibitions, expanded its MEDLAB series to Singapore. The inaugural show, MEDLAB Asia Pacific, was held from 18th to 20th February 2014 at the Marina Bay Sands venue.
According to the organiser, the new show covered 3,000 m2 of exhibition space featuring exhibitors from the medical laboratory technology industry. Products categories at the show included: disposable items, diagnostic equipment, hospital management, laboratory equipment and biotechnology. The show also provides the industry with a platform to obtain the latest… more
Feb 24, 2014
The Kuala Lumpur Convention Centre (KLCC) hosted 1,565 events in 2013, up 9% from 2012’s 1,442. This represents a new record for the venue.
According to KLCC, seven new exhibitions were held at KLCC covering a wide range of industries – rail, security, fire & security, skin care, glass manufacturing and baby products. In the same period, 33 conventions – all new to KLCC – were held at the venue. Of those, 29 were international conferences.
During the year, KLCC welcomed about two million visitors and they generated an economic impact of US$212 million to Malaysia… more
Feb 24, 2014
German exhibition organiser Messe Düsseldorf will further expand its reach in China with the launch of a new retail trade show, C-star, in Shanghai next year. The inaugural show will be held from 13th to 15th May 2015 at the Shanghai New International Expo Centre (SNIEC).
C-star is a spin-off event of the Düsseldorf-held EuroShop, and will be divided into four main exhibitor categories: Shop Fittings, Lighting, Refrigeration and Store Design; Retail Technology; Visual Merchandising and Marketing; and Exhibition Stand Construction. The show’s organisers will target to attract… more
Feb 24, 2014
Trade show organizers collect mountains of data through registration, attendee surveys, session surveys, exhibitor surveys, lead retrieval systems, social media, etc.
The question is, how is all that data being used? Is the data being used effectively?
The problem most shows face is not how to get more data, but how to make sense of what they already have.
Jeremy Figoten, senior vice president of Meetings, Sales and Communications for the National Apartment Association is taking a close look at his show data to better understand exactly why their show has been growing.
Figoten… more
Feb 23, 2014
After holding the last show in the Big Apple in 2009, LIGHTFAIR International will head back in 2015 to the Jacob K. Javits Convention Center of New York.
"We’re pleased to return to a renewed and refreshed Javits Center, which affords LIGHTFAIR the opportunity to continue its growth track in an environment well-equipped to serve our customers’ rapidly evolving and expanding needs," said Jeffrey L. Portman, Sr., vice chairman and president of AMC, Inc.
Produced and managed by AMC, Inc., the show runs in an annual East-West rotation, and after what the company… more
Feb 23, 2014
The overall health of the trade show industry received a huge boost in the fourth quarter, according to the Center for Exhibition Industry Research’s Index.
The fourth quarter of last year ended on a high note, with an uptick of 3 percent, compared with the much smaller .04 percent growth in the third quarter of 2013 and 0.7 percent growth recorded in the fourth quarter of 2012.
Q4 2013 also marks the 14th straight quarter of increases in the trade show industry. In more good news, the latest results also outperformed GDP, which saw 2.7 percent growth in the same quarter.
"With… more
Feb 23, 2014
Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your interactive and content marketing strategies with the direction in which the rest of the world is moving.
- Nearly one third of companies send press releases to promote their events. (Source: Hubspot)
Strategy: Aggregate your exhibitor's press releases on your event website to enable attendees to see them on your website.
- Landing pages that included videos see an 86% increase in conversions. (… more
Feb 23, 2014
Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your interactive and content marketing strategies with the direction in which the rest of the world is moving.
- Nearly one third of companies send press releases to promote their events. (Source: Hubspot)
Strategy: Aggregate your exhibitor's press releases on your event website to enable attendees to see them on your website.
- Landing pages that included videos see an 86% increase in conversions. (… more
Feb 19, 2014
Ice storms, clogged highways, a closed airport and all around chaotic weather last week in Atlanta didn’t stop people from making their way to the biannual Atlanta Shoe Market, held Feb. 13-15 event at the Cobb Galleria.
In order to accommodate the approaching weather situation and getting buyers on the floor despite it all, the Cobb Galleria and Southeastern Shoe Travelers Association, who have co-hosted the event for 19 years, opened the doors three days prior to the show opening to accommodate early arrivals, including buyers from Belk, Tops and many others.
Exhibitors reported… more
Partner Voices
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Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.