News

Apr 13, 2014
Turning a major spotlight onto the value of meetings, the International Association of Exhibitions and Events will launch of the first-ever Exhibitions Day. The two-day event will be an industry-wide effort to educate federal legislators, helping them to understand the impact of regulatory decisions on the exhibitions and events industry, according to IAEE officials.   On tap June 16-17, Exhibitions Day will be in Washington, D.C. and was developed in collaboration with multiple industry organizations who have come together to develop and support this critical initiative to ensure… more
Apr 12, 2014
After the winter many of us have had to endure this year, we wholeheartedly welcome warmer weather and outside activities. How do event marketers fight this additional distraction of “Spring Fever”?  More time enjoying the sun could mean less time in front of the screen, which means less time for reading your emails, blog posts, social media posts and Website. Therefore, your message, presentation and timing have to be well thought out and well executed.  Based on Hub Spots Marketing Statistics, Saturdays offer the best click through email rates and 6AM is the highest… more
Apr 12, 2014
After the winter many of us have had to endure this year, we wholeheartedly welcome warmer weather and outside activities. How do event marketers fight this additional distraction of “Spring Fever”?  More time enjoying the sun could mean less time in front of the screen, which means less time for reading your emails, blog posts, social media posts and Website. Therefore, your message, presentation and timing have to be well thought out and well executed.  Based on Hub Spots Marketing Statistics, Saturdays offer the best click through email rates and 6AM is the highest… more
Apr 11, 2014
Show organizers and exhibitors always are looking for ways to connect and engage with show attendees. Moreover, show attendees love to win prizes. Scratchd, Inc. out of London, Ontario, has come up with a solution that satisfies everyone. Scratchd is a digital scratch and win game. They will soon be releasing a spin and win game, as well as a digital peel and win game. The Scratchd concept focuses on three aspects of customer engagement; acquire, reward, and connect. First, by offering a chance to win a prize, you are able to “acquire” relevant customer data. Data such as… more
Apr 11, 2014
Show organizers and exhibitors always are looking for ways to connect and engage with show attendees. Moreover, show attendees love to win prizes. Scratchd, Inc. out of London, Ontario, has come up with a solution that satisfies everyone. Scratchd is a digital scratch and win game. They will soon be releasing a spin and win game, as well as a digital peel and win game. The Scratchd concept focuses on three aspects of customer engagement; acquire, reward, and connect. First, by offering a chance to win a prize, you are able to “acquire” relevant customer data. Data such as… more
Apr 10, 2014
Trade Show News Network will be offering another complimentary webinar in its well-regarded series – “How to Leverage Content Marketing To Grow Your Event”, April 17 at 1 p.m. EST. Sign up HERE. The one-hour discussion will be moderated by Traci Brown, owner of the Trade Show Institute. Guest Panelists will include Joe Pulizzi of Content Marketing Institute, Chris Dolnack of the SHOT Show and NSSF.org and Monica Haley of AMT-The Association For Manufacturing Technology. The Content Marketing Institute defines Content Marketing as a marketing technique of creating and… more
Apr 09, 2014
Have you ever wanted to jet off to London and stay for a few nights? Or how about hobnobbing around Monaco during a four-night stay at the Fairmont Monte Carlo? If you’re more interested in staying local, there’s always a Dallas Cowboys football game and a round of golf too. All of these experiences and many more items now are available as part of the Center for Exhibition Industry Research Foundation’s Silent Auction. There are 60 items in all that include more industry-specific items like a 2014 Expo! Expo! IAEE's Annual Meeting Exhibition Full Registration and Hotel… more
Apr 08, 2014
Both Pittsburgh and Vancouver, B.C., have reasons to celebrate recently, with the Pennsylvania city’s convention and visitors bureau posting positive results for last year overall and the Canadian West Coast city’s main venue touting successes as well.   VisitPITTSBURGH unveiled at its April 3 annual meeting that the travel and tourism industry in Allegheny County generated $5.5 billion in spending, supports 39,000 jobs and creates nearly $340 million in tax revenues.   Craig Davis, the bureau’s president and CEO, said that the VisitPITTSBURGH convention sales team… more
Apr 07, 2014
Messe Frankfurt (HK) Ltd and the Guangdong Toy Association (GDTA) have signed a Letter of Intent to join forces in organizing the Guangzhou International Toy and Hobby Fair and the Guangzhou International Stroller and Baby Product Fair starting in 2015.   Stephan Buurma, managing director of Messe Frankfurt Asia Holding Ltd and a member of the Extended Board of Management of Messe Frankfurt GmbH, said: “Messe Frankfurt is committed to providing diversified quality trade fairs in different markets and have already achieved huge success and recognition with over 30 trade shows in… more
Apr 07, 2014
Change is a constant factor for the information technology trade show Interop that took place March 31-April 4 at the Mandalay Bay Convention Center in Las Vegas. Few things change faster than IT. Staying relevant, competing with proprietary vendor events and creating a sense of community have been at the top of the priority list for the show’s organizer UBM Tech, with some of the most successful methods being surprisingly old school. “Interop is designed to meet the IT professionals’ needs. Their roles are tricky right now too because things are changing so rapidly with cloud computing,… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact