The Post-COVID Event Model: Rethinking Ways to Promote Virtual and In-Person Events

Submitted by lpsavas@tsnn.com on Tue, 12/01/2020 - 12:35

Unless you’ve spent the last eight or nine months under a rock, you probably know that the trade show industry has had its worst year on record. I’m hard-pressed to think of anything in recent history, including 9/11 and the 2008 economic meltdown, that has had such a devastating effect on corporate events. Just about every conference that was scheduled for April 2020 or later has either been canceled, postponed or moved to online-only.

Straight Talk with Ed Nichols, Vice President of Events, Hannover Fairs USA

According to colleagues who have known him for years, Ed Nichols is a force for making things happen in the trade show industry. As vice president of events for Hannover Fairs USA, this 24-year industry veteran says he not only loves the challenge of launching, acquiring and growing events to meet the needs of exhibitors and attendees, but also the incredible people who comprise this dynamic industry.

How 5G Will Enable Better Audience Engagement at Events

Submitted by rwimberly@tsnn.com on Wed, 11/25/2020 - 17:55

Imagine an events ecoysystem where speakers can present remotely via engaging holograms. Where online events can have unlimited attendees and virtual reality can transport those attendees to unexpected and immersive environments. Where brands can geolocate customers at an event, make relevant recommendations based on their past buying behaviors, and distribute hyper-personalized content every step of the way.

New Tech Tools Help Planners Along Each Stage of an Event

With virtual elements taking an increasingly prominent role in the events industry, new digital technologies continue to emerge to aid planners with the various components involved in a meeting or exhibition.

Here are four recently launched tools that help organizers in everything from site selection and exhibit booth design to networking and awards.

IFEMA Virtual Site Tour

Top Trade Show Industry Leaders Share What They’re Grateful for in 2020

Many of us will not be celebrating this year’s Thanksgiving in the same way we’re used to. But while life may not go “back to normal” for quite some time, it’s important to find things to be grateful for to keep our spirits up as we move into the season of giving. Here, event industry leaders share what they’re thankful for this year – professionally and personally – despite one of the most challenging years on record.

David DuBois, president and CEO, IAEE 

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact