Personal Branding Series, Week 2: How to Build Your Brand Foundation
If you missed Week 1, start here to learn why event professionals need a personal brand in the first place.
If you missed Week 1, start here to learn why event professionals need a personal brand in the first place.
It’s Q4 2020, and B2B managers of events, demand generation and field-marketing activities are planning next year’s campaigns and customer-engagement activities. The question on their minds: when will events be back to “normal?”
Industry leaders from across the U.S. came together at Mandalay Bay Resort in Las Vegas on Oct. 22, for Expo Recovery, a face-to-face meeting to discuss recovery solutions and also test-drive a safe, socially distant event. From next-level technology to room setup to breakfast on individual side tables, it offered a glimpse of what could be in store for our industry over the next year.
In late June, TSNN reported that Event Tech Live, the annual London, U.K.-based trade show and conference dedicated to event technology, would take place as a hybrid event.
For exhibiting companies unable to participate in overseas trade shows due to travel restrictions, help is on the way.
From the clearing of skies in polluted areas of the world as we moved into COVID-19 lockdown, to some of the worst wildfires in the West and tropical storms in the southern and eastern United States, to societal unrest, it has become painfully clear how our actions (and inaction) are affecting our climate and humanity. While it’s all a bit overwhelming, there are actions that we in the events industry can take to contribute to meaningful change for the environment and communities.
In the continuing evolution of virtual and hybrid events, the role of digital technology used to host those events has continued to evolve as well. To help sort through some of the new technology designed to aid organizers as they plan their virtual and hybrid meetings, here are four recently launched virtual event platforms.
Raccoon Events will be expanding its award-winning U.K.-based National Running Show series to the United States.
The first in a series of Run Show USA events will take place Jan. 29-30, 2022, in Boston at the Hynes Convention Center.
If you think cultivating a personal brand is self-centered and self-serving, think again. Amidst the ongoing global pandemic, there’s never been a more important time to present yourself boldly and accurately online. In this four-week series, TSNN will feature four articles focused on personal branding: why it’s important, how to shape your existing assets into your brand, building the pillars of your brand foundation and creating a content strategy around your brand.