Data has never been such a big focus for corporate marketers, according to The Freeman Data Benchmark Study, a new report by brand experience company, Freeman. In fact, data plays a critical role in all aspects of corporate marketing, the study shows, from developing successful marketing strategies and campaigns to deciding where to allocate budgets and best reach target audiences.
The International Association of Amusement Parks and Attractions (IAAPA) concluded its IAAPA Attractions Expo 2018 on a high note by shattering its own attendance records and boasting the largest trade show floor in the event’s history.
As part of a nearly $9 million marketing plan following Hurricane Michael and this year’s red tide blooms, VISIT FLORIDA has relaunched Florida Now, a landing page that provides real-time information from destinations across the state and is designed to encourage the continuation of tourism and event bookings to Florida.
Last week, an overwhelming majority of voters from the City of Miami Beach approved the lease of public land for a privately-funded convention headquarter hotel that will be connected to the newly renovated and reimagined $620 million Miami Beach Convention Center.
Trade shows are a fantastic way to establish yourself in your industry and collect tons of leads. However, the best ways to manage the leads and contacts you collect, as well as the visitor experience can be hard to manage. After all, you only have a small assigned area to effectively pitch yourself, engage your visitors and capture contact information!
The Center for Exhibition Industry Research (CEIR) announced today the release of the fifth report in the Attendee ROI Playbook series, Generational Differences and Similarities
The day of a trade show can be hectic but it’s also when all of your pre-event efforts will pay off.
Like all technology, helping staff learn how to use event technology and benefit from its performance features is essential to deriving a high return on that investment. Regardless of the fact that event technology is rented and used for a short term (the duration of the trade show or conference), it is still important to properly educate and train employees who will be at the event on the technology’s purpose and application.
Event management technology provider, Hubb, has raised a $6.3 million Series B funding round, which was led by Five Elms Capital and includes follow-on investment from Oregon Venture Fund and Elevate Capital.
ISACA, the leading global association for IT audit, risk, governance and security professionals, and Infosecurity Group, Europe’s leading information security event, are partnering to produce the most progressive information security event in North America.
