Trade show marketing is a great way to put your brand in front of your target audience through face-to-face demos and interactions. Unfortunately, trade show marketing can also be very competitive, as it's likely that many others at your trade show are offering the same product or service, and trying to appeal to the exact same audience.
The UFI Board of Directors has elected Diversified Business Communications’ Mary Larkin as president of UFI for 2020.
This decision was made at the board meeting during the UFI European Conference in Verona, Italy, and becomes effective at the conclusion of the 85th UFI Global Congress, which runs from Oct. 31- Nov. 3 in St. Petersburg.
The International Association of Exhibitions and Events celebrates another successful Women’s Leadership Forum April 30-May 1 at the InterContinental Washington, D.C. – The Wharf in Washington, D.C.
May 25 is the day that the General Data Protection Regulation (GDPR) goes into effect. The GDPR provides EU citizens specific privacy rights regarding the collection, storage, transfer and use of their personally identifiable information. Non-compliance with the GDPR may result in significant fines and penalties of “up to €20 million, or 4% of the worldwide annual revenue of the prior financial year, whichever is higher,” according to the GDPR’s regulation 2016/679.
While planning an event in an industry, show organizers quickly learn the leading voices of that industry. These voices influence large communities and offer a type of credibility brands themselves cannot. As a result, marketers have quickly engaged in “influencer marketing campaigns.”
B2B eCommerce company, NuORDER, has launched Online Trade Show, a digital B2B marketplace where wholesale buyers can discover new brands, browse digital brand catalogs and place orders on demand anywhere and anytime from any mobile web browser.
So recently at Confex, we had a great panel of techxperts, hosted by James Morgan of Event Tech Lab, presenting a quick-fire round of 10 Top Tech Trends in Exhibitions, Awards, Galas and Corporate Events. My focus was on Exhibitions and I had 60 seconds per slide. I’ll try to summarize, in as few words as possible, to share some different perspectives for you to explore.
In a continuing effort to enhance its international business relationships, World Trade Center Las Vegas recently signed three Memorandums of Understanding (MOU) at the 49thWorld Trade Center Association General Assembly in the Netherlands with host World Trade Center Leeuwarden, World Trade Center Twente and World Trade Center Denver.
An event provides one of the most powerful opportunities for sponsors to get their brand and message out in a face-to-face environment. For event organizers, sponsorships can help offset costs, increase revenue, enhance the attendee experience and strengthen partnerships.
Based on after-show feedback from the more than 14,000 participants of the WVC Annual Conference held in Las Vegas, the show is moving their conference back to February and has shortened the duration by one day.
New dates for the WVC Annual Conference will be Feb. 17-20, 2019, at the Mandalay Bay Convention Center.
