This year, marketers continue to find themselves in a tough spot as COVID-19 and other viruses such as monkeypox impact the event industry. Cancel an in-person event? Postpone it? Move it to a virtual platform? Even with limited viable options, major events scrambled and struggled to change course in an efficient and gratifying manner.
With industry professionals bringing a heightened focus to the ROI of their events, particularly due to soaring event costs and structural changes to events as a result of the pandemic, Event Leadership Institute (ELI) launched the industry’s first course specifically centered on measuring, interpreting and communicating an event’s performance to stakeholders.
As summer turns to fall, event-related companies, CVBs and venues are continuing to build their teams, appoint new leaders and reward hard-working staff to elevated roles. Check them out!
Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.
Personify, a leading technology solutions provider for associations, nonprofits and event professionals, launched its first-ever A2Z Event Professionals Awards. The new awards program was established to celebrate the agility, creativity and innovation in today’s events and associations industries.
The IMEX Group unveiled details of its education program for IMEX America 2022, set to zero in on modern-day challenges and hot topics as industry professionals navigate a new normal for events.
Creating year-round community engagement has become one of the most important marketing goals for event professionals, and epIQ Creative Group, a marketing agency producing multi-channel systems that drive demand to brands, is aiming to help them achieve it through its latest acquisition.
Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through attendee participation. Now, with in-person events returning, buyers are expecting more and more data and metrics to help better calculate in-person ROI. I believe if you are not adding more ways to provide ROI, you are going to be left out of the in-person events equation in 2023 and beyond.
Global trade show organizer Clarion Events tapped events industry veteran Lisa Hannant to become its new CEO, effective Oct. 1.
