The U.S. Travel Association launched the Sustainable Travel Coalition in an effort to help every sector of the travel industry, including meetings and events, develop and advance strategies for sustainability.
In the past two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on the planet’s future and more aware of how they manage their time due to working from home, among other things. As a result, consumers are reprioritizing what they buy, where they go and what they do.
As part of its ongoing commitment to helping association, event and corporate clients evolve from legacy-based to data-driven operating models, mdg, A Freeman Company, has launched a new division dedicated to research, data and insights.
Have you ever heard someone say, “If it weren't for tomorrow, it'd be the future today” or “The future is unwritten?" Well, dear readers, when it comes to the use of augmented reality (AR) technology in the events space, that future is now!
It can be daunting to be the “first.” But for Lynn Osmond, the new president and CEO of Choose Chicago, being the very first woman to helm the city’s official destination marketing organization is an exhilarating, once-in-a-lifetime opportunity.
Event software provider Cadmium partnered with Bear Analytics to bolster the digital product and service offerings of both organizations in the event technology industry.
The partnership, which facilitates the connection between users of Cadmium technology and Bear Analytics’ Bear IQ platform, enables data-driven decision making for organizations evaluating the effectiveness of their event and online learning programs.
Puerto Rico is no stranger to crises, having faced and overcome major challenges such as the Zika virus outbreak and Hurricane Irma over the past several years. COVID-19 has been no exception, with the destination showing its profound resiliency as it emerges from the pandemic.
Brad Dean, president and CEO of Discover Puerto Rico, recently highlighted some of the promising numbers along with a newly launched branding initiative for event attendees and venue developments.
Hope Horner is CEO and founder of Lemonlight Video Production, a company that produces branded video content at scale. Hope is a three-time entrepreneur who has been featured in Inc., Entrepreneur, Forbes, and other publications highlighting her successes in the Silicon Beach community of Los Angeles over the past decade.
The following adage holds true: Everything old becomes new again—now including silent films.
According to Hootsuite, about 85% of all Facebook videos are seen and not heard. It’s not hard to imagine why. Many times, it’s not doable (or socially acceptable) to turn up the volume on a phone or laptop to listen to the audio on video content. Viewers often settle for watching video content on mute and relying on silent cues ranging from context to captions.
