Philadelphia CVB Rolls Out New Marketing Campaign
Partnering with several of the city’s economic development and marketing organizations, the Philadelphia Convention & Visitors Bureau recently launched a new business attraction co-op marketing campaign for Philadelphia – PHL: Here For The Making (www.discoverPHL.com/makeitPHL).
IAEE, China Council for the Promotion of International Trade Form Collaborative Agreement
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In an effort to expand collaborations in China, the International Association of Exhibitions and Events™ (IAEE) signed a cooperation agreement Jan. 10 with the China Council for the Promotion of International Trade (CCPIT) Chengdu Sub-council at the annual CEFCO event held in Wuxi, China.
The strategic agreement encourages participation in exhibitions and events in Chengdu and fosters continued goodwill throughout China.
Meeting Professionals International Releases First Edition of Report Predicting Future Meeting Trends
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Meeting Professionals International released the first edition of its new Meetings OutlookTM, a quarterly report offering a unique perspective on the future of the meeting and event industry with information provided by more than 5,000 MPI members, including 700 senior meeting professionals on MPI's Business Research Panel.
The report covers new trends, as well as innovations on the horizon and replaces the bi-monthly Business Barometer previously published by MPI.
