Tricks of the Trade Show: Engagement
For any trade show to truly deliver value, participating brands must focus on not solely themselves, but the people standing in front of their booths. Audience engagement is a necessity during these events.
If representatives come off as just a corporate head, instead of someone who is truly trying to help prospective customers address their needs, then establishing a long-lasting relationship is made that much more difficult.
Trade Show Marketing Lesson from Johnny Weir: Authenticity Stands Out
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Like them or not, figure skater Johnny Weir’s dramatic outfits at the Sochi 2014 Olympics stand out. This authentic representation of Johnny gives us some insight into Johnny the person and sets him apart from the typical network blazer-wearing sports commentator. It also elevates his memorability factor way off the charts.
Lisa Sinicki
Lisa Goell Sinicki wrangles content and metrics for 3D Exhibits.
dmg::events Outlines Strategy to Target Growth in U.S.
With more than 80 events in 25 countries around the world, dmg::events has targeted the United States market as a prime area of future growth opportunity for the company.
“We like the U.S. as an events market,” said Galen Poss, vice chairman of dmg::events.
He added, “The combination of quality, experienced talent, great venues in good event cities and a large entrepreneurial domestic audience continue to make the U.S. an exciting events landscape.”
Reed Exhibitions Gives College Grads Foot into the Industry with Sales Academy Launch
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In an effort to give recent college grads an opportunity to get their feet wet in the trade show industry, Reed Exhibitions has launched a Sales Academy at its Norwalk, Conn., office.
The Sales Academy will provide intensive training and hands-on development in a variety of sales competencies and will be offered to a total of 20 budding professionals on an annual basis.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact