CEIR Report Released: "A Primer for Exhibit Managers on Exhibit Staff Orientation"

A lot of time, energy and dollars are invested when a company decides to exhibit at a show, but what’s sometimes overlooked is training the staff in the booth to engage effectively with potential customers.

The Center for Exhibition Industry Research recently released its latest Guru Report – “A Primer for Exhibit Managers on Exhibit Staff Orientation”- written by Candy Adams, a well-known exhibition industry veteran and owner of ‘The Booth Mom®’ Trade Show Consulting.

TSNN Webinar - "What Everyone Ought to Know About Effectively Using Online and Hybrid Events"

Are you considering an online or hybrid event, but not sure what initial steps to take? Join TSNN July 18 at 1 p.m. for the latest complimentary webinar - "What Everyone Ought to Know About Effectively Using Online and Hybrid Events.”

Register HERE.

Stressed about the rapid growth of digital technology and its effect on the exhibition and meetings industry?

7 Levels of Social Media for Trade Show Marketers

Submitted by rwimberly@tsnn.com on Sun, 07/14/2013 - 10:32

Perhaps you are an exhibit marketer who has yet to send your first Tweet, write your first blog post, or record your first YouTube video.  Or maybe social media has already become a regular part of your trade show promotions.  Either way, what’s next?

Whether you are a social media rookie, a digital native, or somewhere in between, there is a progression of tactics you can follow to expand your reach, influence, relationships, and results.

Here are the seven levels of social media, for business to business marketers, and especially trade show marketers:

5 Easy Ways to Reduce Your Carbon Footprint at Tradeshows

Submitted by rwimberly@tsnn.com on Sun, 07/14/2013 - 10:23

Tradeshows are a great way to reconnect with your existing clients, while also reaching out to new customers. We all know that these events take a lot of planning and organization, but your hard work really pays off when you build your brand and expand your customer base. Tradeshows also can take a toll on the environment, though, as they are responsible for generating tons of waste.

Jason Tunick

Founder and CEO of FactoryDirectPromos.com which is one of the largest, factory direct suppliers of eco-friendly, promotional items and custom, reusable tradeshow bags in the world.

San Francisco Flower & Garden Show Changes Hands

For the second time in the past few years, the third largest flower show in the country – the San Francisco Flower & Garden Show – has changed ownership.

Sherry Larsen of Larsen Enterprises, and Maryanne Lucas, founder and executive director of Kids Growing Strong – a healthy living program for children – bought the show from Weston Cook.

Three years earlier, Cook bought the event from drugstore chain Duane Kelly, which also owned the second largest flower show in the U.S. at the time – the Northwest Flower & Garden Show in Seattle.

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact