CEIR Report Released: "A Primer for Exhibit Managers on Exhibit Staff Orientation"
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A lot of time, energy and dollars are invested when a company decides to exhibit at a show, but what’s sometimes overlooked is training the staff in the booth to engage effectively with potential customers.
The Center for Exhibition Industry Research recently released its latest Guru Report – “A Primer for Exhibit Managers on Exhibit Staff Orientation”- written by Candy Adams, a well-known exhibition industry veteran and owner of ‘The Booth Mom®’ Trade Show Consulting.
TSNN Webinar - "What Everyone Ought to Know About Effectively Using Online and Hybrid Events"
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Are you considering an online or hybrid event, but not sure what initial steps to take? Join TSNN July 18 at 1 p.m. for the latest complimentary webinar - "What Everyone Ought to Know About Effectively Using Online and Hybrid Events.”
Register HERE.
Stressed about the rapid growth of digital technology and its effect on the exhibition and meetings industry?
7 Levels of Social Media for Trade Show Marketers
Perhaps you are an exhibit marketer who has yet to send your first Tweet, write your first blog post, or record your first YouTube video. Or maybe social media has already become a regular part of your trade show promotions. Either way, what’s next?
Whether you are a social media rookie, a digital native, or somewhere in between, there is a progression of tactics you can follow to expand your reach, influence, relationships, and results.
Here are the seven levels of social media, for business to business marketers, and especially trade show marketers:
5 Easy Ways to Reduce Your Carbon Footprint at Tradeshows
Tradeshows are a great way to reconnect with your existing clients, while also reaching out to new customers. We all know that these events take a lot of planning and organization, but your hard work really pays off when you build your brand and expand your customer base. Tradeshows also can take a toll on the environment, though, as they are responsible for generating tons of waste.
Jason Tunick
Founder and CEO of FactoryDirectPromos.com which is one of the largest, factory direct suppliers of eco-friendly, promotional items and custom, reusable tradeshow bags in the world.
San Francisco Flower & Garden Show Changes Hands
For the second time in the past few years, the third largest flower show in the country – the San Francisco Flower & Garden Show – has changed ownership.
Sherry Larsen of Larsen Enterprises, and Maryanne Lucas, founder and executive director of Kids Growing Strong – a healthy living program for children – bought the show from Weston Cook.
Three years earlier, Cook bought the event from drugstore chain Duane Kelly, which also owned the second largest flower show in the U.S. at the time – the Northwest Flower & Garden Show in Seattle.
