Imagine if sponsors and exhibitors kept returning to participate at your events. Isn't that every event planner's dream?
This is possible! All you need is to identify the outcomes a sponsor or exhibitor wants and help them reach their goals through a consistent approach.
Getting visibility and generating sales/leads are two common event goals sponsors and exhibitors have. Below are five ways to help them achieve these goals.
When was the last time you attended a great company event? For many people, it was at least a year and a half ago, before the global pandemic and resulting lockdowns took hold. In part, this is because we instinctively think about an “event” as something that happens in person. But more pertinently, it’s because most events held in the digital realm have yet to be as immersive as their in-person equivalents, and hence, they’re destined to be more quickly forgotten.
Ellen Schwartz isn’t exactly afraid to speak her mind. In fact, being outspoken is more like her superpower. A dynamic yet down-to-Earth industry professional who has worked for more than 40 years in the trade show and events industry, she exudes the kind of confidence that comes from years of experience and the wisdom gained from working her way up the ranks in show management, convention center sales and marketing roles and finally, venue management.
Event professionals and suppliers have happily descended upon Las Vegas since 2011 for IMEX America, but this year is shaping up to be an even more joyful experience for everyone involved, as they join with peers in-person again after a long and challenging hiatus due to the pandemic.
The Center for Exhibition Industry Research (CEIR) recently released two more case studies from its Global Virtual Event Trends series, which examines the insights of organizations that
Las Vegas is home to world-leading tech conferences, such as Amazon Web Services (AWS) re:Invent in late 2021 and CES in January 2022. It’s where the world’s brightest minds once again are coming together – in person – to discuss the very future of tech, digital transformation, and innovations to help people live and work more productively. It’s only fitting that as a destination Las Vegas is transforming the guest experience with unique venue technology ranging from secure hybrid meetings to contactless payments to some of the largest digital screens in the world.
As the escalating climate change crisis continues to plague the planet, the Global Association of the Exhibition Industry (UFI) and the Joint Meetings Industry Council (JMIC) have teamed up to unite the events industry for a massive push to diminish its carbon footprint.
In the past several weeks, I have traveled to several cities across the U.S. for different-sized trade shows and industry meetings. As a frequent business traveler pre-pandemic – at least a few times a month – I will tell you that traveling right now is simply not quite the same as it used to be in more ways than one.
In short – PACK YOUR PATIENCE – and realize that everyone, and I mean everyone, is doing the best that they can in a challenging environment.
Open your calendar on any given day, and chances are good that it looks nearly identical to the day before: chock full of video meetings and conferences.
