How to Encourage More In-Person Attendance for Trade Shows Post-COVID

Submitted by lpsavas@tsnn.com on Fri, 08/13/2021 - 10:53

The trade show industry struggled over the past year as COVID-19 restricted travel and in-person attendance. Now, as vaccines roll out in force and restrictions loosen, the prospect of in-person trade shows seems viable once again. Still, the path forward may not be clear.

5 Gamification Examples to Enhance Engagement at Virtual Events

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle.

Want your virtual events and conferences to feel more like fun and less like work? Here are 5 gamification examples to ease your attendees into an immersive experience.

AEM President Dennis J. Slater to Retire; Megan Tanel to Succeed as Its First Female President

After 23 years as president of the Association of Equipment Manufacturers (AEM), Dennis J. Slater will retire Dec. 31 and AEM Senior Vice President, Construction and Utility Sector Megan Tanel will become the first woman to take the helm in the association’s 127-year history, effective Jan. 1, 2022.

Tech Giants: Encore CEO Ben Erwin Changes With the Times

What used to be a regular sight gathers some attention during an interview with Encore President and CEO Ben Erwin. Namely, an employee is seen in the background walking down the hall. Slowly but surely, Erwin is calling in the troops for some limited office work. It may never be five days in the office again, but the blending of physical meetings with Zoom calls has begun. Hey — that sounds a lot like the events industry.

There is no company touching as many meetings, events and trade shows as Encore. 

New Orleans’ Ernest N. Morial Convention Center Launches Employee-Owned Innovation Lab

While many entities have been stumbling over major hurdles with employee retention and engagement throughout the COVID-19 pandemic, New Orleans’ Ernest N. Morial Convention Center (ENMCC) strode forward—by leaps and bounds.

The center, already decorated with several “Top Workplaces” awards, including two this year, launched the Innovation Lab in July, aimed at even further improving company culture and, ultimately, customer satisfaction by placing ownership of the initiative in the hands of employees.

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact