Blogs
Dec 17, 2016
Showcasing your company with a booth or display at a trade shows is an expensive affair. Don’t squander this potentially very valuable opportunity to meet new customers, gather leads and drive brand awareness with poor planning. Pulled off with flying colors, trade shows are an incredible opportunity to introduce relevant audiences to your product. How do you successfully achieve it? Well in short, you want to successfully deliver the message that your product will be the solution to a customer’s problem, or that they didn’t even know that they needed.
Here are the best practices for trade… more
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Dec 17, 2016
You've got to know your limitations. I don't know what your limitations are. I found out what mine were when I was twelve. I found out that there weren't too many limitations, if I did it my way. Johnny Cash
IAEE does an excellent job bringing thought-provoking keynote speakers to its Expo Expo and this year’s line-up continued the tradition. The kick-off keynoter was Phil Hansen, an unconventional artist who challenges himself artistically combining traditional art, the electronic media, unconventional art media materials and interactive experiences connected to specific art projects.
As… more
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Dec 12, 2016
Brand experience plays an important role in the healthcare industry — it provides companies that play in the space with the chance to showcase their latest products while interacting with healthcare professionals face-to-face. At the same time, events open attendees’ eyes up to the latest and greatest in healthcare developments, which they can take away and use to inform their patient programs.
Below are five key things to know about this audience segment, which should be considered when creating events that are designed to cater to their needs.
An Educational Experience: Like most people,… more
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Dec 12, 2016
A few years ago, a veteran sales consultant, who has walked hundreds of trade shows over the years, shared this top 10 list of do’s and don’ts for sales representatives on the trade show floor.
1. Fishbowls that overflow are just a slow “no” waiting to happen.
2. You’ll never make a significant sale selling to “Seemore, the info gatherer.”
3. If your prospect can’t convince you that they have a problem and are committed to fixing it, don’t waste your time at the show or after.
4. … more
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Dec 03, 2016
In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men.
When I realized that all the education and training was being provided by only white men, I actually became physically ill. Simply put, it felt wrong to be part of an event like this.
Have you ever experienced something that made you look at the world in a different way?
Well, for me, that event was it.
Upon arriving back at the office, I was compelled to examine my personal behavior. At that time, I was in planning mode for Content Marketing World 2015 (I’m… more
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Nov 25, 2016
You can network in a politically charged world.
The 2016 election in the United States lasted a long time and was an emotionally charged experience for many people. The success of Donald Trump was viewed with surprise by people on both sides of the aisle and the reactions from American’s bridged feelings spanning from excitement to horror.
But the sun came up again and people have returned to work.
The deep divisions between Democrats, Republicans and Independents are real and yet most people interact in a professional capacity with countless others who do not share… more
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Nov 25, 2016
In a world where competitive lifestyles and social media are stressing people out, it’s no surprise that the Millennial generation is turning to live events to spend money and make memories.
AccAording to an Eventbrite survey, 78% of Millennials (Americans born between 1981 and 1997) would rather spend money on experiences than material purchases, and 55% reported they’re spending more on live events than they ever had.
These aren’t just empty words: More than 82% of Millennials surveyed attended or participated in more than one live experience in the past 12 months, and 72% said they would… more
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Nov 12, 2016
Steady on Superman, fatigue at events is real, and we’ve all had it!
Events and exhibitions can last all day or all night and your business or client requires you to be on your feet and on your best at all times. It’s true, this can be exhausting and dragging yourself through the day, with a constant smile on your face is a real challenge. Yet the best event organisers and coordinators somehow manage it, so what’s their secret?
Here’s some top tips for keeping those eyes open at your next event …
Get to know your venue
Yes, we know it sounds obvious but getting to know every nook and cranny… more
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Nov 11, 2016
"To improve is to change; to be perfect is to change often." Winston Churchill
For several years, I have had the opportunity to serve on the Board of Advisors for WATT Global Media, a family-owned publisher/media company for which I worked from 1978 to 2004.
As with any company that had its roots in in print B2B publishing, it has had to expand its vision to include the digital realm and trade shows and events. For a person who has been Old School, hanging on the preferring the printed word, the experience has been enlightening and informative.
One of the major changes the company has… more
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Nov 05, 2016
Planning for an outdoor exhibit or trade show requires considering a myriad of factors involving exhibit space, meeting rooms, marketing theme, available hotel rooms, and hundreds of other items both large and small. I’d like to introduce one more: weather.
Although the weather can be an afterthought during event planning, it is a critical component to a successful event and should be used to inform on-site logistics and event planning to ensure attendees and exhibitors are informed and prepared.
Whether there are outdoor exhibits to consider, or delegates traveling from out of town, the… more
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Partner Voices
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