Blogs
Oct 01, 2016
For years, trade show giveaways have been used to foster goodwill and generate leads with potential clients and prospects. However, since giveaways have become commonplace at shows, do they still have the same impact they once did? How can a reboot to your giveaway strategy impact your show presence and fully capitalize on the benefits of exhibiting?
Here are a few things to consider when refreshing your trade show giveaway strategy:
Tell Your Brand Story. A giveaway without a connection to your brand will just get lost in the shuffle. Even the coolest giveaways will fall flat if the attendee… more
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Sep 24, 2016
Whether or not your brand has established eco goals or objectives, there’s a lot of value for the planet, for your brand and for your prospects and customers in going green at trade shows. Here are 5 tips and eco-friendly ideas to use at your next trade show.
1. Stand Out with a Full-Color Custom Reusable Bag. Design “THE” bag everyone wants to grab at the show. I have seen this done many times before. If you work with the right people and make use of the many ways that you can use a custom reusable bag for marketing, your brand can offer an eco-friendly “gift” that will work for your… more
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Sep 24, 2016
A few years ago, a veteran sales consultant, who has walked hundreds of trade shows over the years, shared this top 10 list of do’s and don’ts for sales representatives on the trade show floor.
1. Fishbowls that overflow are just a slow “no” waiting to happen.
2. You’ll never make a significant sale selling to “Seemore, the info gatherer.”
3. If your prospect can’t convince you that they have a problem and are committed to fixing it, don’t waste your time at the show or after.
4. Schedule an… more
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Sep 16, 2016
Healthy growth
The U.S. remains the world’s biggest exhibition market, valued at $12.8bn in 2015.
In a year when many of the exhibitions markets experienced a slowdown or decline due to macroeconomic difficulties (e.g. Brazil, Russia, Turkey) or security issues (France), the US outperformed the global exhibitions market and registered a healthy 3.5% year-on-year growth in 2014/15, driven by both price and space sold:
- US booth space prices have increased on par with other mature markets driven by overall macroeconomic recovery and ever increasing… more
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Sep 16, 2016
Hotels and airlines know their repeat customers and recognize them for their loyalty. I’m a million-mile flier and my card says it. Customers like recognition for their commitment to a brand and it makes them feel valued. Do you know your repeat customers, your alumni attendees, and do you demonstrate the fact that you value their loyalty?
Why are your alumni attendees so important to your event? Your alumni are far more than just repeat customers and event attendees. They are your brand ambassadors, biggest supporters, and in many cases their word-of-mouth promotion of your event can be one… more
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Sep 10, 2016
We live in a world of instant gratification, where consumers want targeted information, and they want it fast.
This trend permeates almost every aspect of our lives. Consider our social media accounts – Facebook displays ads in users’ news feeds based on their recent Google searches, and recommendations on who to follow constantly pop up on Twitter.
We consume personalized content on a daily basis (even if we don’t realize it), so it comes as no surprise that the trend is also coming into play at live events. People increasingly expect the events they attend to include carefully curated… more
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Sep 10, 2016
The hot topic these days is utilizing storytelling for connecting with our audience and prospects. Most of us in the events industry have heard a lot about storytelling, but may not understand the how or the why specifically for sales. Many times, in sales, we tend to take the traditional route of showcasing the features and benefits of a package. That is not always helpful in getting a prospective client to form a strong connection with what we are offering. Let’s take the leap, break the mold and incorporate storytelling in our narrative to sell a bit differently. Here’s why.
The Human Mind… more
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Aug 21, 2016
We are observing an emerging trend with exhibitors. More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth. From something as simple as offering a branded bottle of water, coffee or tea, higher end chocolate, sandwiches or even a full sit down meal at some shows in Europe. People get tired and hungry walking a show. Many people travel from distant places to attend, and there are few things that are better when you are jet lagged and tired than free food.
There are some things that while… more
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Aug 21, 2016
"Items of interest will be located, identified, monitored, and remotely controlled through technologies such as radio-frequency identification, sensor networks, tiny embedded servers, and energy harvesters - all connected to the next-generation Internet using abundant, low-cost, and high-power computing." David Petraeus
The convention/trade show badge is one of the basics for any event. Although the concept is simple (identifying the participant), its role is growing increasingly complex. So what is the function of the badge? Consider that it entails the following:
· … more
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Aug 13, 2016
When you are at your trade show booth, the first priority is to engage your audience. Informing them about your company is the next step, but only after they are engaged does it become equally important.
Why? Because a person needs to take interest before they will make any effort to find value in the things YOU want them to know. Instead, let them decide what they want to know and ask you.
When on the trade show floor, the concept of engaging people becomes obvious. You simply want people to check out your booth and learn more about your company. However, when planning before the show, a… more
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Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024.
To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages.
Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage.
Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.