Blogs
Aug 13, 2016
When you are at your trade show booth, the first priority is to engage your audience. Informing them about your company is the next step, but only after they are engaged does it become equally important.
Why? Because a person needs to take interest before they will make any effort to find value in the things YOU want them to know. Instead, let them decide what they want to know and ask you.
When on the trade show floor, the concept of engaging people becomes obvious. You simply want people to check out your booth and learn more about your company. However, when planning before the show, a… more
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Aug 06, 2016
I recently attended an industry event where I listened to a panel of five exhibitors speak to a room full of show managers. The exhibitors all strongly agreed that their number one need was communication and education.
Communicating information about what tools to use and creating educational opportunities for your exhibitors to understand the usage and benefits will help them to maximize the value of your event and fulfill their company’s exhibiting goals. By giving your exhibitors what they need and when they need it you are helping them to succeed and ensuring that when you call to sell… more
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Aug 06, 2016
When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior during the event. Even the most carefully chosen booth staffers can end up hurting your event, and then, it’s time to say goodbye. Here are 9 reasons you should fire your booth staffer.
Lateness or Failing to Show Up
The reasoning is simple: if your booth staffers don’t show up, you have a few products on a table and nothing else. The key to success in a vendor… more
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Jul 30, 2016
It’s in the news, and it’s on everyone’s phone. In the last week, I’ve read over a dozen articles about Pokémon Go, and that’s just within the events industry!
Just last night while walking down a normally quiet downtown street, there were groups of people, heads down with their faces aglow – searching for Poke Gyms, Stops, Medals and more.
So I’m calling it now; Pokémon Go is most likely the app that launched a thousand copy-cat apps. So how does a trade show organizer react to what is the first wave of mass adoption of AR? Let’s take a breather from our devices and look at this from a… more
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Jul 30, 2016
Selecting event technology can be a daunting task. If you’re an event planner, there is so much to choose from and so little time. Features, functions, and data outputs are certainly key factors in making a decision, but those come later in the purchase process. To get the right technology, planners should first start with identifying meeting objectives and take it from there.
Identify Macro Objectives
Every meeting has a goal. Corporate meetings could drive more sales, increase customer loyalty, or educate employees. Association meetings may want to educate members, earn revenue, increase… more
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Jul 22, 2016
A lot goes into a successful trade show experience and every business wants to receive a profitable return on their show investment. Aside from the show itself the most important thing to remember is that most of the work for marketing is in the preparation and implementation leading up to the show.
This is particularly true when it comes to the promotional products (baseball hats, pens, cups, etc.) offered in your booth or at any time during the event. By putting adequate time and thought into the process, you can avoid the pitfalls of a poorly executed and costly, promotional… more
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Jul 16, 2016
Unique trade show ideas and promotional concepts can help make your booth exhibit an amazing experience and sought after destination for attendees at your special event, trade show and convention.
Successful exhibitors are constantly on the lookout for new, creative marketing concepts that differentiate their display areas from the competition and attract crowds that ultimately convert into new sales revenue. Stick out from the sea of other exhibition booths and provide your attendee with instant excitement and value.
Listed below are three activation ideas that can be… more
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Jul 16, 2016
Can you design anticipation? Get people so excited about your event that they are literally counting down the days until it kicks off?
That’s how I felt leading up to this year’s Coachella — and it got me thinking about brand experiences. Statistics show that our current generation puts much greater value on experiences and events than ever before. But what makes certain events stand out? How can you amp up your hype?
Based on my recent experience at Coachella, here are a few tips to maximize attendee anticipation for your next event:
The Whole Package
Part of the… more
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Jul 07, 2016
I am a serial networker, and I am guessing you have heard this before from many others, but in my case, it is absolutely true.
Networking has been a staple of business development since the dawn of time, and it has been covered extensively in a good number of articles, blog posts and talk shows.
Many of us have different approaches when it comes to expanding our web – be it for business or personal use. There’s a myriad of choices on how to approach networking; no wonder there’s a new blog post or web article published about it in what seems like a daily basis!
Recently, I was at a… more
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Jul 02, 2016
As experienced trade show and conference planners know, the bar has been set higher for the marketing return on investment (ROI) their events deliver. A great venue in a great city no longer suffices. Now, the expectation is that event sponsors and exhibitors will be able to measure performance and improve attendee engagement in order to gain a measurable ROI on generated leads to justify show spends. One way they are achieving this outcome is through the application of sophisticated attendance tracking solutions, such as self-monitored scanners and now beacon technology.
Capturing Actionable… more
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Partner Voices
Here at Mandalay Bay, venues are inviting and innovative. As one of the most iconic names on the Las Vegas Strip, the Mandalay Bay Convention Center has recently undergone an exciting upgrade. This renowned venue now offers everything your business needs, with a refreshed convention space designed to inspire productivity and creativity, as well as an impressive selection of world-class restaurants and amenities. If you're searching for a venue that is both inviting and innovative, Mandalay Bay is the place to be.
Mandalay Bay is committed to investing in a new wave of enhancements, not only in the convention space but also throughout the entire resort. With new restaurant openings and remodels, spectacular entertainment, and updated rooms, Mandalay Bay promises to deliver new and exciting experiences to its guests until 2024.
To create a truly effective conference venue, Mandalay Bay has carefully considered what businesses require. The right technology, capacity, and inspiration are essential to take ideas to the next level. The refreshed Mandalay Bay Convention Center has been designed with your business in mind. Every room is equipped with newly-upgraded technology, enhancing our ability to support bandwidth demand and overall data capabilities. Additionally, the addition of 10 new digital walls provides bigger and more dynamic ways to display customized content messages.
Mandalay Bay offers world-class conference space and service. The venue options range from ballrooms to ample pre-function spaces, catering to teams of any size while accommodating multiple large groups simultaneously. Our certified planners work collaboratively with you to understand your specific event requirements, anticipating your business needs and offering the best-fit solutions.
In addition to providing exceptional conference facilities, Mandalay Bay is also dedicated to sustainability. We strive to give our guests an unforgettable experience while minimizing our impact on the environment. As part of our sustainable energy efforts, you'll find refillable water stations throughout the property, eliminating the need for single-use plastic bottles and reducing unnecessary plastic usage.
Mandalay Bay is proud to offer an upgraded and enhanced experience for businesses seeking a venue that combines innovation, convenience, and sustainability. Whether you're hosting a conference, meeting, or other business event, Mandalay Bay's refreshed convention space, world-class service, and commitment to sustainability make it the ideal choice. Come and discover the new wave of experiences awaiting you at Mandalay Bay on the Las Vegas Strip. Wherever your organization is going, getting there starts with being here.