Experts & Opinions
Oct 08, 2020
For the past few months, Go LIVE Together has been a primary voice advocating on behalf of the trade show industry, which has been profoundly impacted by COVID-19. #WeMakeEvents and #GoRedforEvents are other events industry efforts that have tried to garner some local and national attention. Many of us now are wondering what we can do to drum up even more publicity in mainstream media.
This time-pressing need for advocacy led #Expochat-seasoned moderator, Stephanie Selesnick, president of International Trade Information, and special guests Amie Cangelosi of mdg agency and Leah Mendes with… more
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Oct 06, 2020
Running a live event requires the ability to manage many moving parts. You’re trying to control logistics, entertain your audience and ultimately get people to associate their positive experiences with your company. The goal is for them to feel like they have “gotten to know” your brand and have built a rapport with it, just as they would with a person.
Engaging attendees is such a crucial part of that brand-building process that 39% of live event professionals agree it is the most important element of a live event. To foster that level of interaction, you must incorporate engaging elements… more
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Oct 01, 2020
Event marketers have long specialized in creating unique one-to-one engagement between brands and attendees. Enabling that same engagement digitally, however, requires a clear understanding of attendees’ digital behaviors.
We have to account not only for the nature and volume of the content they will want to consume in an online environment, but also their preferences and expectations for the environment itself. The five best practices below will help you design a digital event platform that delivers on just that.
1. Start with Sitemaps and Wireframes
In an online world, we’re bombarded… more
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Sep 28, 2020
Sunny days are upon us, followed by star-studded nights. Wouldn’t it be fantastic if you could bring your typical indoor event outside? The answer is you can…but you need a plan! Focus on how to make the most of the great outdoors, so every one of your attendees can feel safe and engaged.
COVID-19 Planning Guidelines:
Sweat the Small Stuff.
If you are planning an outdoor event, you still need to consider:
Lighting: Do you need it? What kind of light is best – LED, pinpoint, or overhead? Work with your venue’s A/V specialist to discuss options.
Sound: Do you need microphones and a sound… more
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Sep 25, 2020
For the past few months, people have become more cautious about where they go and who they see. While some parts of daily life seem to be taking steps towards normalcy, many people are still hesitant to take the leap when it comes to gathering for events.
The hospitality and events industry is always changing, forcing properties to consistently adapt in order to stay current. In March 2020, when most of the world was placed on pause, adapting took on a whole new definition, especially when it comes to the food and beverage industry. So what will food and beverage look like at meeting and… more
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Sep 21, 2020
If you’re in the marketing, sales and events industries, take a deep breath. We’ve all been having a rollercoaster of a year and now as we face 2021 planning, everyone’s heads are spinning with hybrid, live, virtual, taped, webinars, etc. It’s become more confusing than ever, but my hope is after reading this you’ll be able to make sense of all the virtual event shifts and create a solid blueprint moving forward.
So how did we get here and what’s to come? First, let’s consider the four phases:
In-person – pre-COVID-19
Virtual – Feb.–Aug. 2020
Virtual 2.0 – the present and near future
The… more
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Sep 16, 2020
Business as usual and 2020 are two terms that go together about as well as oil and water in today’s climate. To that end, the COVID-19 outbreak has forced associations to reassess the status quo of standard annual events. The Southern Association of Wholesale Distributors, a.k.a. “The Southern,” was no exception. Here’s how the 97-year old organization maintained the goal of its annual meeting and created virtual connections this past August.
A trade association representing convenience wholesale distributors in the southeast United States, The Southern’s membership spans from Texas to… more
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Sep 11, 2020
Everyone is anxious to start replacing Zoom calls with face-to-face interactions and making personal connections once again. When that time comes, will you be ready to hit the ground running and plan and execute event experiences that will not only engage but leave attendees motivated and inspired? Now more than ever, ITA Group’s legal team is working to ensure our clients are protected by mitigating risk with well-executed hotel contracts.
We’ve put together the following four focus areas critical to creating a strong contract that protects client interests to every extent possible.
1.… more
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Sep 11, 2020
For most shows, 2020 is done. You either were lucky enough to hold a show pre-COVID or your show probably has been canceled. At this point, few shows still are on the 2020 calendar through year end.
Now - everyone is facing 2021.
Those shows that were held in the first quarter of 2020 are grappling with what the impact will be in the first half of 2021 on live events. Not to mention all the shows that didn't run at all this year and holding their breaths on how 2021 will unfold.
The bottom line with any show that hopes to run live in 2021 is organizers need to stop attempting to plan the… more
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Sep 08, 2020
Last month, a New York Times column by famous comedian Jerry Seinfeld went viral, in which he replies to James Altucher—a well-known businessman and writer—for stating that “New York is dead forever.” A few days earlier, Altucher had posted on his LinkedIn that, due to the pandemic and thanks to new technologies, the city that never sleeps is doomed to become a shadow of its former self: nowadays, many people prefer working remotely from less hectic places.
For those of us who were Seinfeld fans in our youth—and even today laugh aloud with the American sitcom in which “nothing happens” other… more
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact