News
Jan 10, 2019
While the B2B exhibition channel is highly valued by both men and women, there are many nuanced differences in what is valued most by each gender. This is the basis for the sixth report in the Attendee ROI Playbook series, published by the Center for Exhibition Industry Research (CEIR).
Released this week, Gender Differences and Similarities takes a deep look into how gender influences what industry members strive to achieve at B2B exhibitions, how they navigate events and what is most important to them.
For example, men comparatively focus more on the business of attending events for… more
Jan 09, 2019
As part of its new vision that business events can be the drivers of social positive change, PCMA has committed to combat child exploitation by signing The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism.
In partnership with ECPAT-USA, the leading U.S. policy organization that works to end the commercial, sexual exploitation of children around the world, The Code is the only voluntary set of business principles that companies and organizations in the travel, business travel and tourism industries can implement to prevent and eradicate human… more
Jan 09, 2019
According to the Freeman Show Organizer Data Pulse Survey, 74 percent of show organizers use event data to inform their event strategy, event objectives and planning. Yet nearly half of non-profit show organizers find it challenging to get meaningful insights from their event data.
“Research has shown that attendees go to an event to learn, network and have fun,” said Richard Maranville, chief digital officer at Freeman. “However, until now, the industry didn’t have an all-encompassing solution to compile metrics and data that ultimately could help increase audience acquisition, retention… more
Jan 08, 2019
The annual trade show for independent grocers, the NGA Show, has announced plans to feature seven specialty pavilions with exhibits specifically focused on meat, produce, specialty foods, coffee, technology, seasonal merchandise and Latino cuisine.
To be held Feb. 24-27 at the San Diego Convention Center, the new pavilions are designed to provide attendees with greater opportunities to make connections with specialty exhibitors as well as learn about the latest developments in the grocery industry, according to show officials.
“We thank our returning partners, the North American Meat… more
Jan 07, 2019
By Douglas Emslie, Tarsus Group Managing Director
I strongly believe that we as an industry need to do more to give back to our communities. To practice what I preach, this year I will be running the Boston marathon on behalf of a local Boston charity that does a fantastic job for the Newton community – NWW Committee for Community Living.
HERE is a link if you would like to support my running on behalf of this great non-profit!
I’m planning to write a monthly blog on my challenge, which will go out on TSNN.com and on social media. So here is my first-ever blog!The year 2018 ended as it… more
Jan 07, 2019
Not all that long ago, all meetings were conducted face-to-face. More recently, technology enabled virtual meetings. Today, a hybrid model allows for more participants spread across a wider geographical area but the challenge has continued to be around engagement. How do you keep remote participants engaged and how do you keep and share the data generated within the meeting?
Park MGM andCiscohave an answer: the new 7,000 square foot Ideation Studio. With the opening of the Studio, Las Vegas’ Park MGM is the world’s first hotel to offer groups Cisco Webex Boards and Cisco Webex Teams … more
Jan 04, 2019
After its on-schedule completion at the end of 2018, the long-awaited Moscone Center expansion project was celebrated with a grand opening gala event on Jan. 3.
The $551 million expansion adds more than 157,000 gross square feet of flexible meeting space to Moscone North and South and increases the center’s total exhibit space to more than 504,000 sq. ft.
“Our two main goals have been to create contiguous space and flexibility for the Moscone Center,” said Lynn Farzaroli, senior director of the Moscone expansion for San Francisco Travel Association. “It’s a brand-new center with state-of-… more
Jan 03, 2019
Across the world, trade show visitors are reporting overall satisfaction with the shows they attend but at the same time, 22-27 percent of show visitors from mature markets believe that shows are “getting worse.” Meanwhile, younger C-suite show participants are asking for trade shows that are more entertaining while still helping them meet their business needs.
These are some of the core findings of the recently released 2018/19 Global Visitor Insights Study, which was jointly conducted by UFI – the Global Association of the Exhibition Industry and London-based event research specialists,… more
Jan 03, 2019
Despite the cold front and accompanying rain that visitors endured at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018, held Dec. 10-13 in New Orleans, technology was shining bright inside at the conference.
With an overall focus on enhancing the attendee experience, the new technologies showcased at the event did not disappoint and will likely be a strong focus for trade show marketers in the new year.
While exhibitors offered many technologies that attendees could interact with and learn about, these three stood out as trends to watch in 2019:
Getting into a ZenSpace: Exhibitors… more
Jan 02, 2019
Know your audience and your industry’s influencers well. That’s the advice event marketing experts have for event organizers in 2019. They predict that the trends of data and influencer marketing will continue to have a strong impact on drawing attendees to events. They also say that these tools will be required to cut through the clutter and reach audiences with valuable brand messages.
Sam Lippman, president of Lippman Connects, says that influencer marketing will be essential for organizers to draw attendees to their events and that event marketers will invest more human capital to… more
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact