News

Dec 18, 2018
Creating tension should be a key factor in developing compelling business events, said bestselling author and Marketing Hall of Fame honoree, Seth Godin. Tension, he added, contributes to the fear of missing out, and that can create the buzz that helps make business events successful. Godin will take participants at 2019 PCMA Convening Leaders on a journey that will have them wonder whether their events would be missed if they were gone. His session, "You Can't Be Seen Until You Learn to See", is the first keynote address for Convening Leaders, taking place Jan. 6-9 at the David L.… more
Dec 16, 2018
The trade show industry mergers and acquisitions market shows no signs of slowing down any time soon, as several more deals were made in just the past month. Gemspring Capital, a middle-market private equity firm, is pleased to announce an affiliate has acquired the assets of Bobit Business Media, which includes shows such as BusCon, the International Car Rental Show and the Government Fleet Conference & Expo. Founded by Ed Bobit in 1961 and family-owned and operated since inception, Bobit provides a suite of digital media and marketing solutions, events and print media. The company… more
Dec 14, 2018
The International Association of Exhibitions and Events (IAEE) has elected Thomas Cindric as its incoming Board of Directors Chairperson for 2019. In this role, Cindric will focus on the changing trade show model, increasing IAEE’s global presence and the expansion of IAEE’s CEM Learning Program and Women’s Initiatives, a vision he discussed during the Annual Networking Luncheon and Awards Presentation held Dec. 13 at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2018 in New Orleans. “It is an exciting time, not only for IAEE, but the entire exhibitions and events industry,” Cindric… more
Dec 13, 2018
Hannover Fairs USA (HFUSA) and Deutsche Messe are gearing up to launch Digital Industry USA (DIG/IN USA), a biennial Industrial Internet of Things (IIoT) trade show focused on smart factory innovation and implementation. As a complement to HANNOVER MESSE USA in the odd-years, the new event will debut Sept. 10-12 at the newly renovated Kentucky International Convention Center in Louisville, Ky. Designed to be at the forefront of showcasing innovations in the factory of the future, DIG/IN USA will present the world’s top industrial technology and automation companies providing solutions,… more
Dec 13, 2018
Merriam-Webster defines the snowball effect as a situation in which one action or event causes many other similar actions or events. And that is exactly what event tech startup snöball (with a lowercase “s”) is designed to do for word-of-mouth, or influencer, marketing. Snöballhelps event organizers harness the power of influencer marketing and put it to use for their events. With snöball, planners can empower all their constituents, or micro-influencers, to raise awareness of an event in a personal — and therefore more meaningful — manner.  The brainchild of industry veteran Rachel Stephan… more
Dec 12, 2018
The North American Commercial Vehicle Show (NACV Show), a biennial B2B trucking industry trade show designed for commercial vehicle fleet owners, managers and decision-makers, is getting ready to grow its expo space and expand its offerings when it returns to Atlanta for its second edition next fall. Set for Oct. 28-31 at the Georgia World Congress Center, the NACV Show will cover 530,000 square feet of net exhibition space in 2019, a 43 percent spike from 370,000 sq. ft. when the event made its debut there in 2017.  According to show officials, the 2019 show will not only span the GWCC’s… more
Dec 11, 2018
Leaving a destination better than one found it isn’t just a theme that’s been resonating with many events lately – it’s been inspiring some convention and visitors bureaus to do their part, too. Case in point is the Barcelona Convention Bureau (BCB), which teamed up with 13 of its partners for a Volunteer Day consisting of a full-day park clean up at Bryce Canyon National Park in Utah prior to IMEX America, held last October in Las Vegas. With corporate social responsibility (CSR) initiatives a top priority for BCB and its partners, the activity was created to showcase BCB’s CSR initiative… more
Dec 11, 2018
Houston First Corporation (HFC) is continuing to reinvigorate Houston’s convention center campus and the city’s Downtown area with its latest public art installation, LOOP.  A cross between a music box, a zoetrope and a railway handcar, LOOP is a retro-futuristic machine that spans more than six feet in diameter and creates animated fairy-tale loops.  Through the combined efforts of visitors working the hand lever, the image cylinder spins and lights up, creating the illusion of motion in the drawings. “The artistry and creativity of LOOP elevate the Downtown Houston visitor experience,”… more
Dec 11, 2018
Freeman has expanded its offerings to clients even more by acquiring mdg, a full-service event marketing and public relations agency. The acquisition enhances the Freeman spectrum of services from pre-event marketing and on-site user experience to post-show communications based on data-informed insights. “The events business is undergoing a significant transformation - one that requires a sophisticated degree of integration around the convergence of brand strategy, data and content,” said Bob Priest-Heck, president and CEO, Freeman. He added, “Our ability to translate strategy and data… more
Dec 10, 2018
The Exhibition Services & Contractors Association Extended its management agreement with Augusta Group Management through 2023.  “The Exhibition Services & Contractors Association (ESCA) is pleased to extend the management agreement with Augusta Group Management (AGM). Executive Director Larry Arnaudet and his team have proven value year after year with membership growth and support as well as executing the most successful conferences in the association’s history, said Rich Curran, ESCA president. He added, “We have been extremely happy with the success of the Worker Identification… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact