What Happens After the Webinar? Valuable Tips on How to Get the Most ROI from Your Virtual Event

Submitted by rwimberly@tsnn.com on Sat, 05/02/2015 - 15:26

You’ve just nailed it: a flawless hour-long webinar. But, now is not the time to mark the project a success and move on. While the leads are still hot, it’s critical to pounce on the information supplied by the webinar attendees to drive your sales and ensure your ROI.

Sure, a webinar is designed to distribute valuable insight about your products and services, but just as important is obtaining information from customers before and during a webinar. Buried in those nuggets of information are insights into who is interested in your products and services, and sometimes even why.

Sabrina George

Sabrina George is vice president of marketing at Onstream Media & Infinite Conferencing, divisions of Onstream Media Corp., a leading provider of webinar, web conferencing and streaming media solutions. 

How to Crush Your Trade Show without Exhibiting

Submitted by rwimberly@tsnn.com on Sat, 05/02/2015 - 15:18

Obviously, the traditional approach to trade show marketing is to pay your fees, gather your promotional items and head off to setup your booth. Your business’s marketing presence will be based, for the most part, on a 10’ x 10’ slice of relatively expensive event real estate.

Of course, there’s nothing wrong with this approach – it’s what most of us do when the right event rolls around, one that appeals to the right audience for our products or services. But it’s not the only way to do a trade show.

People News: Melissa Schilling Will Oversee NSSF’s SHOT Show, Paul Miller Named Penton Group President, Chris Price Goes to Tradeshow Logic

There were several high-profile shifts in show management recently, with some people retiring, others named into new positions and another taking on a new role altogether.

The National Shooting Sports Foundation promoted Melissa Schilling to the position of director, Exhibitions & Conferences. Schilling’s most recent position with the organization was director, Recruitment & Retention, a title she held since 2012.

Global Cold Chain Alliance, United Fresh Produce Association Will Launch Global Chain Cold Expo June 2016

The United Fresh Produce Association, already with a successful show serving the produce industry in June in Chicago, has teamed up with the Global Cold Chain Alliance, which represents all major industries engaged in temperature-controlled logistics, to launch Global Chain Cold Expo.

The new show will be collocated with not only United Fresh, but also FMI Connect and the International Floriculture Expo June 2016 at Chicago’s McCormick Place.

CoNEXTions 2015 Trade Show Cancels in Baltimore Amidst Violent Protests

As a result of violent protests in Baltimore that broke out following the funeral of Freddie Gray, who died while in police custody, the Door and Hardware Institute decided to cancel its CoNEXTions 2015 trade show, which was scheduled April 29-May 1 at the Baltimore Convention Center.

“The DHI Board of Governors has discussed this issue in great detail this evening, with the overriding concern of the safety of our attendees while at our event in Baltimore,” DHI officials said in a letter on the show’s Web site.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact
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