Why Internal Marketing Could Be the Most Important Marketing
Disney is one of the most effective brands of all time. Through its parks, films, and stores, every brand touchpoint induces the same magical feeling and inspires loyal brand advocates.
Disney is one of the most effective brands of all time. Through its parks, films, and stores, every brand touchpoint induces the same magical feeling and inspires loyal brand advocates.
Gina McDuffie is the executive vice president of global marketing at GES, a global event marketing company with a long history of connecting people through live events. Her expertise lies in the overall integration of marketing efforts for GES and its clients, and in customer experience and engagement.
The month of May has been an unusually busy one for new hires across a wide variety of companies in the trade show industry.
The Expo Group hired Lloyd van Meter its new general manager in its Las Vegas offices. Van Meter has extensive freight expertise, as well as 15 years in the trade show industry and strong leadership skills honed in the U.S. Marine Corps.
Metropolitan Exposition Services has forged a partnership agreement with Orlando-based Fan Experiences, which supplies housing services.
“We are genuinely excited to add a housing component to our ever expanding portfolio, and are especially thrilled to be working with such a respected industry trendsetter as Fan Experiences,” said Metropolitan General Manager Gina Calderon.
She added, “Continuing on with our plan of strategic diversification, we are now able to offer clients a range of services that is unparalleled in the business.”
The Biotechnology Industry Organization (BIO), the National Science Foundation (NSF) and the National Institutes of Health (NIH) have agreed to feature Small Business Innovation Research (SBIR) funded early-stage biomedical companies in an expanded Innovation Zone at the 2015 BIO International Convention®, on tap in June in Philadelphia.
The Innovation Zone companies, focused on drug discovery, diagnostics and other therapeutic platform technologies, will have dedicated exhibit space and participate in BIO One-on-One Partnering™.
Trade Show News Network (TSNN) has signed an agreement to become an official Media Partner and member of UFI, the Global Association of the Exhibition Industry.
Rachel Wimberly, President/Editor-in-chief, and Paul Woodward, Managing Director of UFI signed the agreement that will help disseminate the work carried out by the international body.
“TSNN is very excited about this new partnership with UFI," Wimberly said. "UFI's role as the global association for the exhibition industry is the perfect complement to TSNN's broad reach into the industry worldwide."
Sponsorships have a direct and long-lasting positive effect on a company’s brand awareness and strategy. By offering the advantage of a sponsorship opportunity within the life cycle of your event, you are offering your exhibitors the ability to boost their company’s name recognition and exposure to their target audience: their current and future customers. An exhibitor’s sponsorship also broadens awareness of your event within new communities, such as the customer base of the sponsoring company.
Mara Kolter, CEM, Business Development Manager at Convention Data Services. Mara has over 20 years of experience in the tradeshow and event planning industry.