Trade Show Industry Sees 1.8-percent Growth Uptick in Third Quarter
After last quarter, which saw slowing growth in the trade show industry, the third quarter bounced back with the 17th consecutive positive quarter showing, a 1.8-percent year-on-year increase overall, according to the Center for Exhibition Industry Research’s Index Report.
Even so, the growth of the exhibition industry index lagged a bit behind GDP growth for the second straight quarter, in contrast to the previous two quarters (2014Q1 and 2013Q4), where exhibitions grew slightly faster than GDP.
Worldex China Exhibitions
SingEx Exhibitions Pte Ltd
Tips for Surviving and Thriving
When I stumbled into the exhibition industry, I didn’t have a mentor to steer me through the inevitable career potholes. After learning from various mistakes and wins, I figured my wealth of knowledge would help steer the next generation of industry leaders.
Here are the eight lessons I learned along the way that are still applicable:
7 Unique Sponsorship Ideas You’ll Wish You’d Thought Of
Sponsorships are a great way for exhibitors and corporate marketers to be seen and experienced by their target audience, but with the influx of marketing initiatives, it’s becoming harder and harder for companies to stand out and connect with their consumers. Companies invest in sponsorships because they recognize the value of connecting with their segment of the market. But it’s time to look beyond the logo placement and reexamine what connecting really looks like.
David Saef

David Saef, the executive vice president of MarketWorks and strategy at GES, a global event marketing company with a long history of connecting people through live events and trade shows.
International Association of Exhibitions and Events’ Expo! Expo! Scores 23 Percent Attendance Increase
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More than 2,000 trade show organizers and suppliers were in Los Angeles this week to take part in three days of networking, education sessions and a bustling showfloor at the 2014 International Association of Exhibitions and Events’ Expo! Expo!
The exact number of attendees, 2,104, was a significant jump, compared with 2013, with also more than 1,000 show organizers on hand this year.
