Content Marketing World Sees a 54 Percent Increase in Attendance in Cleveland

The fourth annual Content Marketing World (CMWorld), a Content Marketing Institute event, took place Sept. 8-11, 2014 at the Cleveland Convention Center and saw a huge 54 percent attendee uptick.

The event attracted 2,595 delegates from 50 countries, with 33 companies sending seven or more representatives. That is a significant jump in attendance from the 2013 event, which had just more than 1,700 delegates. The first CMWorld drew 600 delegates

Clarion Events Reportedly on Sales Block for $327 Million

With UBM confirming it’s in discussions to possibly buy Advanstar Communications and Questex Media Group being bought last week by Shamrock Capital Advisors, yet another trade show organizer, U.K.-based Clarion Events, also is rumored to be on the sales block, according to The Sunday Times.

Clarion, which currently is controlled by Veronis Suhler Stevenson, is the largest trade show organizer in the U.K., and the sales price is reported to be $327 million.

Questex Media Group Sells to Shamrock Capital Advisors PE Firm

Newton, Mass.-based Questex Media Group, which has more than over 100 digital media products and over 50 conferences, tradeshows and events, was bought by L.A.-based Shamrock Capital Advisors for an undisclosed sum.

The company was acquired in partnership with senior management.

“Shamrock Capital is the perfect partner for Questex at this point in our evolution,” said Kerry Gumas, Questex Group president and CEO.

Retail Parallel: Embracing Technology and Its Impact on Trade Shows

Submitted by rwimberly@tsnn.com on Sun, 09/21/2014 - 16:27

What doesn’t kill you makes you stronger. This is especially true when it comes to technology and the evolving landscape of omnichannel retail for brick-and-mortar retailers.

Once feared as an existential threat to brick-and-mortar retail, the Internet now provides retailers with tools to evolve, redefine themselves, improve engagement with customers and build their brands.

What shoppers really want is experience and relationships – with people and brands. Technology is simply another tool retailers can employ to augment and deepen these relationships and experiences.

Marty McGreevy

Marty McGreevy serves as DDR Corp.’s senior vice president and chief marketing officer. Previously, he was president of Cyclonix, an integrated marketing company that specializes in 3D articulation of corporate messaging.

Subscribe to
Partner Voices
Partner Voices
NO WISH IS TOO BIG AT THE ORANGE COUNTY CONVENTION CENTER
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact
Learn More