HJ Becdach

Despite the news of several casinos closing in Atlantic City, N.J., recently, the meetings and convention business keeps moving forward.
From beauty queens to mail carriers to candy store owners, this week will be a busy one at the Atlantic City Convention Center.
The facility will welcome more than 9,900 attendees during the course of five events beginning Sept. 8.
Reed Exhibitions, which currently hosts more than 20 fashion events annually - including Capsule and Agenda shows – will add another show into the lineup with the launch of AXIS.
AXIS will take place biannually during New York Women’s Market Week in February and September.
The show debuts winter Feb. 22-24 and will be collocated with sister show Capsule Women’s in Pier 94.
“AXIS is the first trade show of its kind built for a new generation of women,” said AXIS Show Director Vanessa Chiu, an industry veteran who has spent the last two years cultivating AGENDA WMNS.
It's a new event era, where content creates opportunities for marketers and meeting planners to craft experiences that endear customers and members while having their brand message blasted across social media.
An event may garner 5,000 people, but you could reach 5,000,000 when event content is generated and shared!
This month on Interview With A Trade Show Exec we’ll be getting to know a bit more about another one of our industry’s rock stars – 32-year veteran Robbi Lycett, senior vice president, Conventions & Conferences, Biotechnology Industry Organization, which owns and runs the BIO International Convention.
While it may not have the Gothic setting of an Anne Rice novel, I think these main characters are just as complicated and deep as Lestat de Lioncourt and Louis de Pointe du Lac, but without all that brooding undead thing going on.