The Wildly Outstanding Benefits of Hands on Training & Interaction
“Video Killed the Radio Star,” by The Buggles rang through my ears as I sat and pondered the future of this dynamic industry we work in – the Events Industry. All of us who are truly ingrained in it bring our own unique perspectives to this enigmatic topic. But most, I think, will agree with me when I say that our great industry will not “go gentle into that good night.” No matter what tests potential challengers – be it second screen distractions or virtual reality – pose, face-to-face interactions will always have more value than what any digital means can provide.
ASAE Launches New Online Learning, Talent Development Platform
The American Society of Association Executives has unveiled a new continuous learning and talent development platform – ASAE Learning Online.
ASAE Learning Online provides on-demand access to unlimited educational opportunities for ASAE members and non-members throughout the association community.
3 Ways You Should Be Using Event Verification Data for Your Trade Show
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Of all the types of event data we deal with at Bear Analytics, attendee verification data is one of the least exciting, but failure to understand who truly attends your trade show, conference or event robs your logistics and marketing teams of critical insights that can fuel event growth and more sophisticated forecasting and marketing.
Do you know how your event’s AOV coding is generated? Do you know, for sure, which registrants actually attended your last show?
Marissa Maybee

As Senior Director of Engagements and Analytics at Bear Analytics, Marissa Maybee shapes spreadsheets and exports story and forward-looking insights into data to help empower clients to grow their events and engagements.
