Association for Women in Events Unveils Hall of Fame Recognition Program
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The Association for Women in Events (AWE), a not for profit organization supporting gender equality and diversity in the event industry, has unveiled its Hall of Fame Recognition Program, hosted by the AWE Awards Committee.
The AWE Awards Committee was formed with a vision to create an engaged group of recognized people and programs that exemplify AWE values to serve as an ongoing resource for inspiration, guidance and leadership.
The AWE Hall of Fame will recognize the advancement of women in events by honoring women and men with a categorical award.
Join #Expochat: How Event Attendee “Personas” Impact Acquisition Efforts
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It’s not about registration types or membership categories when it comes to acquiring attendees for your events.
Attendees are motivated by what is important to them, personally, professionally, at the time of clicking “register here.”
On this week’s #ExpoChat we’re going to unpack what Personas are, why they are important, and how you can use them to enhance attendee acquisition and retention.
Here are some questions that will be discussed:
Vinexpo to Launch First U.S. Trade Show in the Big Apple
Vinexpo, the international exhibition for wine and spirits professionals, is gearing up enter the world’s largest wine-consuming market with its first U.S. trade show.
Scheduled March 5-6, 2018, at the Jacob K. Javits Convention Center in New York City, Vinexpo New York is expected to host 200 exhibitors from wine-producing regions throughout the globe, along with 3,000 attendees, including importers, distributors, retailers, brokers, e-commerce, on-trade buyers and sommeliers.
DMAI Unveils New Name and Brand During 2017 CEO Summit
Destination Marketing Association International (DMAI) Chairman Gary C. Sherwin, CDME and President and CEO of Visit Newport Beach, Inc. and President and CEO Don Welsh unveiled that DMAI will become Destinations International, effective July 2017 during its Annual Convention in Montreal.
The announcement was made during the 2017 CEO Summit at The Westin Nashville, where a record 182 guests were in attendance.
How Exhibitors Can Boost Their Trade Show Results
Custom displays are not supposed to cost much. But that's not what is reflected in the current market, where prices of many trade show displays are nearly equivalent to that of a house.
It still is possible to customize your trade show display without having to pay much. Here are some of the tips you can follow to avoid spending much money for your trade show displays.
You Will Need to Upgrade the Graphics
8th Annual 2017 TSNN Awards Will Collocate with Connect Expo Aug. 21-23 in New Orleans
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Trade Show News Network will collocate its 8th Annual 2017 TSNN Awards: Celebrating Success with Connect Expo, which is a part of Connect Marketplace, Aug. 21-23 in New Orleans.
As the premiere awards program in the trade show industry celebrating fastest-growing shows, more than 50 show organizers will be feted during the three-day event (www.T-awards.com).
Attendee Personas 101
One size fits all may work for hats, but it won’t work for events. Attendees expect event content – and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after and they’ll likely skip your event entirely if it doesn’t resonate.
So how do you speak their language, address their pain points and pique their interest?
What are Attendee Personas?
Kate Dodd

Kate Dodd is the Marketing Manager for Expo Logic. With ten years of conference marketing experience and a BA in Marketing from Pennsylvania State University, Kate specializes in creating company-wide marketing initiatives for events, products and services.
Visit Mobile (Ala.) Taps David Clark for President/CEO
The Board of Directors of Visit Mobile (Ala.) have tapped hospitality professional, David Clark, to fill the role of president and CEO, beginning April 1.
Clark joins The Visit Mobile team with 29 years of hospitality, lodging, tourism and leadership pf which 27 of those years working and living in Coastal Alabama.
“I am excited to join the Visit Mobile team and stakeholders to continue to raise the bar with promoting tourism, lodging and positioning Mobile as one of the South’s leading destinations,” Clark said.
