Virtual reality is a really hot topic right now in the events and social marketing industries. Though it certainly isn’t the first time VR burst onto the scene (remember the 1990s?), it seems the technology has finally caught up enough with programmers’ imaginations for there to be a real buzz and genuine consumer interest.
Jesse Johnson is a Marketing Specialist and Blogger at Meeting Tomorrow, a full-service event technology partner to businesses and meeting planners around the country.
Northstar Travel Group acquired not only the TEAMS Conference + Expo and Meetings Quest conferences from Schneider Publishing, but also magazine titles SportsTravel and Association News.
Timothy Schneider, president and CEO of Schneider Publishing, joins Northstar Travel Group as founder and chairman of the company's new Sports Division.
Just two months after Emerald Expositions was rumoured to be going on the sales block for an estimated $2 billion, the company switched gears and has filed with the SEC to raise an estimated $250 million in an initial public offering, according to a regulatory filing today.
The San Juan Capistrano (Calif.)-based company generated $323.7 million of revenue, $22.2 million of net income, $63.6 million of adjusted net income and $89.6 million of free cash flow in 2016.
Emerald President and CEO David Loechner declined to comment at this time.
Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients. There is another way to stand out and to garner attention for your company and for your brand, and that is to have someone in the company speak at the event.
Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king.
As president of FreemanXP, the fastest-growing division of Freeman, Dan Hoffend is creating a bold, fresh culture that leverages technology, expertise, access and business acumen to uncover unique insights into client audiences, industries and marketplaces.
By Elizabeth Johnson
Aisles of pipe and drape; panels, roundtables, keynotes; networking mixers and the standard preshow marketing of emails, postcards and social media updates – safe to say, there is a tradeshow model. However, this model can make it hard for an attendee to differentiate one show from another.
What can tradeshows do to stand out, change the attendee experience and see different results in terms of attendance numbers and exhibitor sales and leads? Personalize it.
