News
Jun 21, 2021
Throughout the trade show and related industries, new mergers and acquisitions are being established as organizations position themselves for future growth and success. Take a look at two major deals that happened earlier this month:
National Restaurant Association and Winsight
On June 1, the National Restaurant Association announced that it has taken a majority stake in Chicago-based Winsight Holdings, LLC, a media, events and information company that connects the restaurant, foodservice, convenience retailing and grocery industries through an extensive portfolio of research, events and… more
Jun 21, 2021
More than 1,200 event professionals gathered at MPI’s World Education Congress at CAESARS FORUM last week, the largest in-person industry event so far this year. While attendance was about half of pre-pandemic levels, the large showing is another shot in the arm for an industry recovering from essentially a lost year of business.
A hybrid event, WEC placed an emphasis on safety in bringing together 1,229 people in Las Vegas and attracted another 568 remote attendees. Content reflected the state of the industry, pointing toward ways to hold events responsibly while confronting social issues… more
Jun 18, 2021
If you are looking for a pioneer in event technology, it’s hard to beat Anil Punyapu. The senior vice president of sales at Cvent has been with the event registration and software giant since 2003 – or more than three-quarters of its impressive lifespan. Virtual events are nothing new to Punyapu and Cvent, though no one could quite predict what 2020 would bring to the world and events industry.
With more than a year under our belts, and the worst of the pandemic seemingly over in this country, Punyapu is looking ahead to a future in which technology and meetings are more integrated. “We… more
Jun 17, 2021
Business travel appears to be still stuck in quarantine as Americans begin returning to pre-pandemic levels for vacations and road trips. If this trend continues, meetings and events may not see a full recovery from COVID-19 until 2023 or 2024.
Trying to jumpstart a sluggish re-awakening, the U.S. Travel Association issued bleak warnings about the impact that weakened business travel could have on the whole country. As part of the “Let’s Meet There” campaign, USTA has partnered with Ohio State University to develop what they hope to be universal standards for meeting safely.
The lack of… more
Jun 16, 2021
The city of Detroit is about to become the launchpad for a host of new B2B and B2C events. The June 7 announcement follows the formation of a new partnership between New York-based MAD Event Management and Messe Düsseldorf North America, which plans to launch and incubate new conferences and shows in the Motor City with the support and under the guidance of the Detroit Metro Convention & Visitors Bureau leadership.
The partnership plans to start with several yet-to-be-announced conferences and a large-scale consumer show, with MAD handling all the sales and marketing and MDNA in charge… more
Jun 16, 2021
Mohawk Flooring made the daring decision during the height of the pandemic that the show must go on. Half a year later, the aptly named Momentum Road Show wraps up at The International Surface Event (aka SURFACES) at Mandalay Bay Convention Center, June 16-18, in a fully opened Las Vegas.
The traveling showrooms, each about 20,000 square feet, made four stops – Dallas (Jan. 25-27), Atlanta (Feb. 1-3), Indianapolis (Feb. 9-11) and Huntington Beach, Calif. (March 2-4) – in what was essentially one giant product launch.
With the ongoing housing renovation boom, there simply was not time to… more
Jun 15, 2021
World of Concrete, which took place June 8-10 in Las Vegas, signaled the return of major trade shows in the United States. With banners flying over telescope cranes, power tools roaring through cement and attendees shaking hands and sometimes hugging, the event not only felt like a reunion but also a solid foundation for the return to business.
The show kicked off with a ribbon-cutting ceremony of the Las Vegas Convention Center’s $1 billion West Hall and the Las Vegas Convention Center Loop, the underground tunnel developed by Elon Musks’ The Boring Company that shuttles attendees across… more
Jun 15, 2021
Ask event teams about their high-priority KPIs and good audience engagement is sure to feature in the list. But keeping the audiences engaged in a virtual setup can be hard. Great event teams do a few common things to up their audience engagement game. Here are five of those tips for your next virtual event.
Create an engagement-first agenda: You get the audience engagement you plan for. So, start with creating an agenda that is conducive to driving audience participation. Plan for activities that need audiences to get involved during the event, and not just sit back and listen. Schedule… more
Jun 14, 2021
Michael Duck, executive vice president for commercial development at Informa Markets and Informa Group, is the president-elect for UFI, the global association for the exhibitions industry. The role, spanning 2022-2023, will become official at the conclusion of the 88th UFI Global Congress, set for Nov. 3-6, 2021 in Rotterdam, The Netherlands.
As incoming president, Michael Duck will work closely with the president and outgoing president as part of the trio managing UFI at the highest level. The group’s primary mission is to help UFI to continue to connect, support and promote the exhibition… more
Jun 11, 2021
Previously, personalization meant just addressing customers by their first names (We all have written those emails with Hi {First Name}, :) haven’t we?). Cut to today, times have changed. So has consumer sentiment. Now personalization requires marketers and event professionals to be prepared with as much context on customers’ experiences as possible.
The rapid adoption of Virtual Events has opened the door to new ways of understanding the context and preferences of audiences. Here are 5 lesser-known ways in which you can personalize your next virtual event experience.
Personalize your… more
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact